The marketing world has changed. It’s become smaller and tighter rather than massive and bigger. This means, “trying to appeal to everyone, you’ll end up appealing to no one.” This is often the danger of small to midsize business planning and execution, is trying to be everything to everybody. This weekend I had the opportunity to Read more about How to Choose a Profitable Niche in 20 Minutes And Dominate Without Apology[…]
Leadership is not about position, a title, or status. It is about influence. The question is: “How many people do you influence?” As we continue this journey for putting your business on track for success, the tip for today will be niche strategies, market leadership and top-of-mind positioning. Let’s start with this, niche strategies are developed Read more about Put Your Business On Track For Success! Tip #13 – Market Leadership[…]
“Trying to appeal to everyone, you’ll appeal to no one.” That is the danger of entrepreneurial and small business planning and execution, is trying to be everything to everybody. To truly create a product or service that spreads, don’t even try to make a product for everybody, because that is a product for nobody. In fact in order to connect to the your niche, you must Read more about Put Your Business On Track For Success! Tip #12 – Who is it for?[…]
“If you want to soar with the big birds, you have to find your piece of the sky.” Sometimes I get asked by small businesses or entrepreneurs “How can I compete with large companies?” My answer is never complicated and in fact always surprises the one who ask the question. My response usually goes like this, “the Read more about Put Your Business On Track For Success! – Tip #8 – The Secret to Competing with Large Companies[…]
If you haven’t already it’s time to define your marketing niche. It’s no secret that the marketplace is cluttered with competition and that it can really pay to be a leader in a smaller lake. The one thing that I want you to take away is that niches can be defined in many ways, including through a Read more about You Can’t Have Insiders Without Outsiders[…]
Everyone is the masses. Everyone means no outsiders. Everyone takes millions to reach. Everyone is making an average product for average people. Everyone in a market more crowded than ever and more distracted than ever… means your product is for no one.