How to Compete For The One Thing That is Finite: Attention

If you’re in business I’m sure you’ve noticed the clutter, the noise, and the disruption. We have more  media, movies, TV channels, apps, radio stations, and podcasts. More news sites, blogs, and, of course, Facebook, Twitter, Pintrest and LinkedIn, not to mention even newer social media tools. What this means is that competition has never been Read more about How to Compete For The One Thing That is Finite: Attention[…]

3 Powerful Things That Give Your Book a Shot at The Bestsellers List

Marketing your book for the bestseller list used to be all about advertising. If your publisher could spend enough money to make people pay attention, demand sufficient shelf space in the bookstore, get you on some big-time media shows, and then spam the audience with messages until they bought the book. You made it on the Read more about 3 Powerful Things That Give Your Book a Shot at The Bestsellers List[…]

Why Content Creators Must Offer Their Best Stuff

I often have conversations with content creators about whether or not they should offer their best stuff. Some seem to get it and some don’t during these interactions. The content creators that don’t get it, falsely believe that by offering their best stuff, they will have nothing left to share. My response? NO!  Not offering your best Read more about Why Content Creators Must Offer Their Best Stuff[…]

The Best Way to Maintain Customer Retention

Your ultimate goal in building a platform or tribe should be to turn strangers into followers, turn followers into prospects, turn prospects into friends, turn friends into customers, and then… do the most vital job: turn your customers into evangelist. This is important because identifying that process will allow you to create more efficient marketing strategies. Your Read more about The Best Way to Maintain Customer Retention[…]

The Cocktail Party (Using Social Media Effectively)

So a lot people are confused on how to use social media effectively, but believe it or not, you already know the rules, and the players of social media. If you have ever attended a cocktail party then you know what it is like to work the room. You know what it is like to Read more about The Cocktail Party (Using Social Media Effectively)[…]

How to Build Authority at the Beginning

When you’re trying to become an authority in a given space, it’s fine to “appoint yourself” at the beginning. You’ll need to have that confidence in your skills and abilities and in the content you provide. It used to be that you had to get a Ph.D. or have a radio or television show, or have a bestselling Read more about How to Build Authority at the Beginning[…]

Why Small Businesses Fail and How to Make Yours Succeed Teleseminar Replay

Yesterday, I hosted a Why Small Businesses Fail and How to Make Yours Succeed Teleseminar. I shared: the sequence for successful selling – of anything, five steps to dating your customer, the difference between advertising and marketing, how to position your product, service, brand or idea into someones head, the future asset of every small business, the ONLY networking that matters Read more about Why Small Businesses Fail and How to Make Yours Succeed Teleseminar Replay[…]

Platform Builder: Make travel planning smarter

Dopplr makes your travel planning smarter. Dopplr is a service for smart international travellers. Dopplr members share personal and business travel plans privately with their networks, and exchange tips on places to stay, eat and explore in cities around the world. Dopplr presents this collective intelligence – the travel patterns, tips and advice of the world’s Read more about Platform Builder: Make travel planning smarter[…]

A Brick-and-Mortar Framework for Building a Platform

When I’m speaking on the topic of social media. I always take the time to explain to the audience that I’m not a guru or an expert, by any means. I’m just a practitioner who’s growing and learning through trial and error. Now, I’m often asked when it comes to building a platform, “What if Read more about A Brick-and-Mortar Framework for Building a Platform[…]

Platform Builder: Talk to the World

Spreaker is an audio platform that allows anyone to create, broadcast and share a personal live podcast across the Internet in a simple and accessible way. Spreaker offers a set of tools which include a web-based mixing console, a music & sound effects library and the ability to broadcast live audio through a widget which Read more about Platform Builder: Talk to the World[…]