What Amazon Can Teach You About Battling For Customer’s Minds (And Wallets)

If I ask you to describe what 7-Up is? You’ll probably say, “It’s the UnCola.” And if you’ve ever had a coke you already know what 7-Up is and you immediately recognize its position in the soft drink market. This is called positioning and one way to inject your product or service into someones head is Read more about What Amazon Can Teach You About Battling For Customer’s Minds (And Wallets)[…]

Put Your Business On Track For Success! Tip #10 – In the Mind of the Prospect

This is one of my favorite tips because the marketing power behind positioning, in down economic times and good economic times, cost you nothing. Positioning is considered one of the core elements of marketing strategy. It actually involves planting “seeds of perception” in the mind of your prospect and customer. Products, services, brands, or ideas Read more about Put Your Business On Track For Success! Tip #10 – In the Mind of the Prospect[…]