16 Ways to Build Profitable Relationships With Key Reporters

A core principle of marketing is getting the word out about your business to your target market. In marketing there are many ways to do this. PR is one of those ways that is powerful, credible and a low-cost (or no-cost) tool, but often underutilized by businesses and independent professionals. An indispensable part of PR is building Read more about 16 Ways to Build Profitable Relationships With Key Reporters[…]

Put Your Business On Track For Success! Tip #23 – PR:Getting The Word Out

Today to “Put Your Business On Track For Success” we’re going to look at PR, which is short for public relations. A major part of PR is understanding where to get the word out. By definition, PR means getting the word out to the “public” and “relationships”. These relationships are between a media outlet and their audience. Now, Read more about Put Your Business On Track For Success! Tip #23 – PR:Getting The Word Out[…]

The major component of PR you need to succeed

PR is short for public relations. So when you’re in business a lot of your focus will be on getting your idea to spread. Today, they’re  so many channels to get your idea to spread, it’s almost never the issue.  The real issue is to say something that the public wants to talk about and Read more about The major component of PR you need to succeed[…]

A Brick-and-Mortar Framework for Building a Platform

When I’m speaking on the topic of social media. I always take the time to explain to the audience that I’m not a guru or an expert, by any means. I’m just a practitioner who’s growing and learning through trial and error. Now, I’m often asked when it comes to building a platform, “What if Read more about A Brick-and-Mortar Framework for Building a Platform[…]

How one restaurant creates a remarkable product

Sometimes when I speak with business owners about being remarkable, they seem to get it. But they don’t. Not really. They falsely believe that remarkable is only a service or a product without error. They see it as I didn’t mess up your order, I got you on the train on time, and etc. My response? No. Read more about How one restaurant creates a remarkable product[…]

10 ways to bait a reporter

When you go fishing and use the your favorite bait, the intention is not just to hope that the fish notices the bait but that the fish takes the bait!  The same goes for reporters. In order to reel-in a reporter, you must identify what is reporter bait? Consider these ideas and apply the ones that fit Read more about 10 ways to bait a reporter[…]

Launching, PR and promotion addiction always starts this way

One small business owner I know explained that she got about ten orders from a social media share from a mega hub (a person who can provide powerful one-way links with people who listen to their message) and so she needed a share like that every week to stay in business. Um…..Good luck with that. Launching, PR Read more about Launching, PR and promotion addiction always starts this way[…]