How to Understand Branding in 3 Minutes

We’ve all heard the benefits of branding. But how do you establish and build one? In this post I provide in a clear, concise, and informative format, on how to understand branding in 3 minutes. Armed with this knowledge you’ll cut through the noise and chatter and receive the benefits of understanding how to establish and build your brand. Branding Read more about How to Understand Branding in 3 Minutes[…]

A Brand is a Promise

Branding is not your identity, mascot, company name, tag line, or logo.   Branding is just another name for planting “seeds of expectation” in the minds of ideal clients and customers. When marketing professionals ask, “How do you want to brand this product?” What they are really asking is: How do you want your audience to think Read more about A Brand is a Promise[…]