The Single Most Powerful Marketing Tool in The World

For the first time in business history it’s not about talking. The last 100 years we marketed our businesses, products and services in a way that was all about push. Since the beginning of time we pushed. We pushed as cave men when we drew on the wall, we pushed when tribes sat around a fire telling Read more about The Single Most Powerful Marketing Tool in The World[…]

Are you “pushed” by information or “pulled” by information?

We are told there are two primary methods to receive information;  pushed and pulled.  We all know that information that is PUSHED to us (like spam email, to pick a horrible example, or the typical uninspiring fill-in-the-blank public relation pitch to bloggers), can be very temporary. Pulled information on the other hand, tends to PULL us toward something. Sometimes we wait Read more about Are you “pushed” by information or “pulled” by information?[…]