How to Grow Your Side Business into a Real Business

Starting a side business is good, but turning it into a real business is even better. For most this is a challenge because of one reason: lack of a marketing plan. A great marketing plan will detail how you’re going to attract, obtain, and keep customers. It clarifies how you will gain awareness, trust, and visibility with prospects and customers. In this Read more about How to Grow Your Side Business into a Real Business[…]

At the heart of every transaction

At the heart of every transaction is TRUST. Now there’s a really big gap between someone being aware of you (which is really hard) and someone trusting you, enough to invest in you or buy from you. In a recent post called “The sequence for successful selling – of anything” I note that the biggest Read more about At the heart of every transaction[…]