Answers to the 5 Biggest Content Marketing Questions We Get

Regardless of your company’s industry, content marketing continues to be the marketing activity at the top of every organization’s list. We must recognize, though, that content by itself isn’t enough. Your business must create the right kind of information: informational solutions that positions it as a trusted informational provider regardless of the amount of resources Read more about Answers to the 5 Biggest Content Marketing Questions We Get[…]

3 Simple Ways to Move From The “LinkedIn Connection” Phase Into The “Relationship Phase”

I have always viewed LinkedIn as a valuable online tool to help connect with the people whom I might potentially want to work with and ignite the beginnings of business partnerships, client relationships and friendships. The lifeline of new and existing business is relationships, not connections. This is an important principle to understand. While the internet’s sole purpose is Read more about 3 Simple Ways to Move From The “LinkedIn Connection” Phase Into The “Relationship Phase”[…]

Put Your Business On Track For Success! Tip #31 – The Next 30 Days and Beyond

Congratulations! You are at day 31 of our Put Your Business On Track For Success. We just covered 30 days of marketing action steps, tips, methods, ideas, values and techniques. Again as you can see this was not an event but a process. So what’s next? Where do you go from here? The answer to these Read more about Put Your Business On Track For Success! Tip #31 – The Next 30 Days and Beyond[…]

Put Your Business On Track For Success! Tip #23 – PR:Getting The Word Out

Today to “Put Your Business On Track For Success” we’re going to look at PR, which is short for public relations. A major part of PR is understanding where to get the word out. By definition, PR means getting the word out to the “public” and “relationships”. These relationships are between a media outlet and their audience. Now, Read more about Put Your Business On Track For Success! Tip #23 – PR:Getting The Word Out[…]

Your Success as a Professional Service Hinges on Two Important Factors

As a service business you face a different challenge than someone who sells a physical product like soap or breakfast bars. You and your team are the product and, unlike a bottle of lotion, your services are: more expensive, intangible, and sold before they are produced. This as you can see is a totally different business model Read more about Your Success as a Professional Service Hinges on Two Important Factors[…]

The Best Way to Maintain Customer Retention

Your ultimate goal in building a platform or tribe should be to turn strangers into followers, turn followers into prospects, turn prospects into friends, turn friends into customers, and then… do the most vital job: turn your customers into evangelist. This is important because identifying that process will allow you to create more efficient marketing strategies. Your Read more about The Best Way to Maintain Customer Retention[…]

The Caring and Effort Part

Face it, you want to win in business. You want to out-think your competition and show them up. But, instead of trying to out-think the competition it’s worth trying to out-care them. Everyone is working hard on the thinking part, but few of your competitors worry about the caring part. Caring is about showing up. Caring can be carried out through Read more about The Caring and Effort Part[…]

The Middle Man

Anybody in the middle, anybody whose the middle man must bring one thing to the table. They MUST bring value in business. Middlemen add value when they bring taste or judgment or trust to bear on a transaction that isn’t transparent. And if they don’t they lose. Traditionally in business: you make a product then you Read more about The Middle Man[…]

A Tale of Two Blogs: Which Are You?

If you visit the Technorati Top 100  blogs in the world as ranked by Technorati Authority. (The Top 100 is updated once per day.) You’ll notice one thing about the top 10 ranking blogs in the world. Almost all of them are written by groups or teams of people. There is not one ranked in that 10 that’s Read more about A Tale of Two Blogs: Which Are You?[…]

The Mindset NEEDED to Win

The mindset NEEDED to win is this: Turn strangers into followers. Turn followers into prospects. Turn prospects into friends. Turn friends into customers. And then… do the most vital job: Turn your customers into evangelist. This is not just for businesses. This mindset NEEDED to win is also for: Public Speakers Bloggers Recording Artists Politicians Business Read more about The Mindset NEEDED to Win[…]