The One FREE Lunch Request That Didn’t Get Rejected

If you want to go further, faster and make your dreams become reality.  It takes only one simple action: Enlist the help of the best coaches and instructors you can afford.The goal is to tap into their experience and learn from it, you can get to where you want to go faster and with fewer missteps along the journey. Read more about The One FREE Lunch Request That Didn’t Get Rejected[…]

Two Things You Need for Storytelling

No matter what you say or sell you only have one agenda. To tell the most remarkable story to your customer. To tell a story that’s worth making a remark about and about the value your business, brand, service, cause, or product brings. Whatever it is your job is to storytell to your customer and prospect. Read more about Two Things You Need for Storytelling[…]

5 Ways To Stand Out, Get Noticed and Be Remembered

In this brief video, I share the 5 ways to stand out, get noticed and be remembered. These ways apply to products, services, companies, or personal brands. Applying two or three of these to your business will definitely help you stand out, get noticed and be remembered. Go execute! Question: Which one will you start to use immediately?

Why Content Creators Must Offer Their Best Stuff

I often have conversations with content creators about whether or not they should offer their best stuff. Some seem to get it and some don’t during these interactions. The content creators that don’t get it, falsely believe that by offering their best stuff, they will have nothing left to share. My response? NO!  Not offering your best Read more about Why Content Creators Must Offer Their Best Stuff[…]

Are You Tuned into Your Customers Favorite Radio Station?

If you’re in business the one thing you MUST know is:  “What does your customer really want?” If you want to blow the competition away and gain market share, information will be your asset.  And there’s no excuse for not knowing this information. In fact EVERY successful marketing plan comes down to these two essentials: Knowing Read more about Are You Tuned into Your Customers Favorite Radio Station?[…]

Why Small Businesses Fail and How to Make Yours Succeed Teleseminar Replay

Yesterday, I hosted a Why Small Businesses Fail and How to Make Yours Succeed Teleseminar. I shared: the sequence for successful selling – of anything, five steps to dating your customer, the difference between advertising and marketing, how to position your product, service, brand or idea into someones head, the future asset of every small business, the ONLY networking that matters Read more about Why Small Businesses Fail and How to Make Yours Succeed Teleseminar Replay[…]

The Revealing Deep Dark Secret to Marketing

This is the schism of marketing until 1995. Marketing was clever clothes on a boring product. That you made an average product for average people (the masses) and then you use some of the money you make to hire marketing people to put an ad around it or package around it , so it doesn’t Read more about The Revealing Deep Dark Secret to Marketing[…]

How one restaurant creates a remarkable product

Sometimes when I speak with business owners about being remarkable, they seem to get it. But they don’t. Not really. They falsely believe that remarkable is only a service or a product without error. They see it as I didn’t mess up your order, I got you on the train on time, and etc. My response? No. Read more about How one restaurant creates a remarkable product[…]

Are you creating remarkable experiences

What is that remarkable experience that you can create with your customers?   So, when they leave they have something remarkable to share. What does remarkable mean? One thing: something worth making a remark about. Now if you can figure this out, you’ll discover that you’re not just selling the product, or the service, but something more, something Read more about Are you creating remarkable experiences[…]

Are you leaving traces?

The best way to create remarkable is from the attributes inherent to the product itself. (Which really means stop advertising and start innovating!) One group of products that I want to bring to your attention are products that leaves traces. Some products spread because they leave traces of themselves behind. For example, in the early days of desktop publishing  software Read more about Are you leaving traces?[…]