The Best Government Resources For Minority-Owned Small Businesses

It seems business owners are forever searching for information. I know this because I have real-world conversations, read your e-mails,  and attended the events. The folks at Fit Small Business have put together a presentation of government resources that will help minority-owned small businesses in their informational quest. In this presentation they review what is a Read more about The Best Government Resources For Minority-Owned Small Businesses[…]

The Small Business Secret of Not Being Ignored

Your product or service is great, but you’re still being ignored. You’re the expert, you know your industry, but you’re still being ignored. You know that selling is the transfer of enthusiasm, so you’re enthusiastic about your business, but you’re still being ignored. No matter how strong you, your products or services are, you will Read more about The Small Business Secret of Not Being Ignored[…]

5 Marketing Lessons Small Businesses Can Learn From The 2013 Political Campaigns

November 5 is fast approaching, and every citizen of the U.S. is eagerly waiting to choose the next leader of their city. Fall in an election year is a time for radio ads, TV ads, banners, stickers, signage, debates, mailings, unsolicited house visits and get-out-the-vote calls. Political campaigning is one of the oldest forms of Read more about 5 Marketing Lessons Small Businesses Can Learn From The 2013 Political Campaigns[…]

Brilliant Small Businesses Build Their Social Media Marketing Plan Around 6 Questions

You’ve heard the saying “Failing to plan is planning to fail.” Well, according to research conducted by Constant Contact, over 50% of small businesses need help when it comes to planning social-media marketing. Creating a focused, goal oriented social media strategy is just as important as having a solid business plan. To attract and engage prospects and convert them into customers, Read more about Brilliant Small Businesses Build Their Social Media Marketing Plan Around 6 Questions[…]

Succeeding in the Relationship Era—Read the Post and Learn the Secrets

With heightened demand of personalized experiences and a far-reaching customer base, connecting personally with every individual who engages with your business may seem like a daunting task. Unfortunately, it’s the future of your business and gives small businesses the advantage. Responsys recently conducted a survey that found 53 percent of U.S. consumers are more likely to Read more about Succeeding in the Relationship Era—Read the Post and Learn the Secrets[…]

The Rise of The Empowered Customer (And What To Do About It)

Midsize and small businesses biggest challenges and opportunities reveal the rise of the empowered customer. Consumers are changing the way products are marketed, sold, manufactured and sourced. Today’s consumers have unlimited access to information— so they’re well-informed, social media-savvy, and share their views with the world. They are more demanding—expecting current and future communication channels, such as mobile Read more about The Rise of The Empowered Customer (And What To Do About It)[…]

10 Ways to Be Better – Not Cheaper

Seth Godin says cheaper is the last refuge of the person who’s not a very good marketer.  Cheaper doesn’t spread the word or create loyalty.  If people are coming because of price only, even free isn’t cheap enough.  You’ll attract a crowd of people who are not committed to their good health, or yours. Explore my Read more about 10 Ways to Be Better – Not Cheaper[…]

Can you do it faster

Can you figure out how to interact with people in a way that gives you more  “A”: alacrity. One of the big advantages if you’re a small business or new start-up is you don’t have a committee, you don’t have processes, it’s just you. Well sometimes that’s a disadvantage, but lots of time it’s an advantage. Read more about Can you do it faster[…]

Marketing ROI for the Small Business

This is a guest post by Leslie Van Zee. Leslie Van Zee is the marketing manager for Vantage Local, a digital agency that specializes in online display advertising for local businesses. You can read their blog at www.vantagelocal.com or follow them on twitter @VantageLocal. If you’d like to guest post on this blog, check out the guidelines here. For small business Read more about Marketing ROI for the Small Business[…]