5 Social Media Lessons Gleaned from a New LinkedIn SMB Study

Unless your small or medium size business has a huge marketing budget, social media is likely the first place you turn to reach ideal customers. Indeed, according to a study released this year by LinkedIn, an overwhelming percentage of small and medium sized businesses (SMBs) are using social media to market to customers, grow their audience, and extract Read more about 5 Social Media Lessons Gleaned from a New LinkedIn SMB Study[…]

Friday Thoughts April Eighteenth

My blog post today includes posting my comments and links to a handful of articles or great content I ran across over this year. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. Article: Social Media: Why it’s a Big Fat Waste of Time and Money! Question: What’s Read more about Friday Thoughts April Eighteenth[…]

The Midsize Business Formula for Social Media Success

Admit it. It sucks to work hard on your social media and have no real results to show for it. Let’s discuss … If you’re trying to sell products and services, gain visibility, become part of the conversation and build brand awareness, all online, you’re probably looking for that one magic formula to make your Read more about The Midsize Business Formula for Social Media Success[…]

Brilliant Small Businesses Build Their Social Media Marketing Plan Around 6 Questions

You’ve heard the saying “Failing to plan is planning to fail.” Well, according to research conducted by Constant Contact, over 50% of small businesses need help when it comes to planning social-media marketing. Creating a focused, goal oriented social media strategy is just as important as having a solid business plan. To attract and engage prospects and convert them into customers, Read more about Brilliant Small Businesses Build Their Social Media Marketing Plan Around 6 Questions[…]

The Challenge For Most Brands On Social Media (And How To Overcome It)

This post is not going to beat around the bush. It’s going to tackle this challenge head on. For most brands on social media their challenge is in creating an effective content strategy and what adds to this challenge are the different social channels available to choose from. As in any business in any industry the Read more about The Challenge For Most Brands On Social Media (And How To Overcome It)[…]

#MidsizeWednesday: 7 Social Media Marketing Tips For Midsize Businesses Based on the Fortune 500

At Indispensable Marketing we think a lot about how we can help midsize companies address marketing and the realities of the new marketplace. We continually listen and keep up-to-date with sources that connect with midmarket business leaders about their needs and preferences. Every Wednesday we publish a post called #midsizewednesday to help midsize businesses take advantage of these changes to evolve and ultimately Read more about #MidsizeWednesday: 7 Social Media Marketing Tips For Midsize Businesses Based on the Fortune 500[…]

3 Tips For Using Social Media as Your Secret Sales Tool

Social media is fundamentally changing how we conduct business, but especially for sales professionals. In 2006 with the advent of social platforms and social networking sites, it totally changed the way sales professionals connect with potentially prospects, research competitors, become informed, and network. Now they’re only two kinds of sales professionals in the world. The Read more about 3 Tips For Using Social Media as Your Secret Sales Tool[…]

The Rise of The Empowered Customer (And What To Do About It)

Midsize and small businesses biggest challenges and opportunities reveal the rise of the empowered customer. Consumers are changing the way products are marketed, sold, manufactured and sourced. Today’s consumers have unlimited access to information— so they’re well-informed, social media-savvy, and share their views with the world. They are more demanding—expecting current and future communication channels, such as mobile Read more about The Rise of The Empowered Customer (And What To Do About It)[…]

Communication Is The Economy

Your digital channel is a place where communication is the core ingredient but it is not enough. While content is king and marketing is queen, it isn’t enough either. You need more than this if you want to produce the best possible results. Let me explain. If you have been reading my blog then you’ve been informed about Read more about Communication Is The Economy[…]