What do you want to happen?

The road to real business and to success starts with asking–and answering–that one simple question. And yet that’s the reason that most of you are failing at marketing. You will not force yourself to focus on the specific goals you want your marketing activities to achieve. You MUST as Steven Covey says, “begin with the end in Read more about What do you want to happen?[…]

How to Determine What’s a Customer Worth?

This critical marketing statistic is always a “want to know” by marketing consultants, investors, and outside parties interested in your business. And you better know it! There’s a lot of things to know if you’re in business:  revenue, profit margin, inventory turns, return on invested capital. But determining what’s the value of each of your customers over his Read more about How to Determine What’s a Customer Worth?[…]

Social Media isn’t about Talking it’s about Listening

We all want to talk.  Talking is what every business wants to do. Every single person and every business wants to push our messages and our agenda, our phone number, our websites—buy my stuff.  Talking is what business used to be about until social media came along and now it’s about listening. For the last Read more about Social Media isn’t about Talking it’s about Listening[…]

Are You Tuned into Your Customers Favorite Radio Station?

If you’re in business the one thing you MUST know is:  “What does your customer really want?” If you want to blow the competition away and gain market share, information will be your asset.  And there’s no excuse for not knowing this information. In fact EVERY successful marketing plan comes down to these two essentials: Knowing Read more about Are You Tuned into Your Customers Favorite Radio Station?[…]

Are You Sitting on Top of the Greatest Opportunities the World Has Ever Given Us?

You now have websites for nearly every need or want. eLance, 99Designs, contemporaryva,  craigslist and ubid will bring pretty much any product or service to your front door step. But what if you want someone to run down to the store on a windy and snowy night to pick up dog food? That exact situation is what prompted Leah Busque to start TaskRabbit.com. Read more about Are You Sitting on Top of the Greatest Opportunities the World Has Ever Given Us?[…]

3 Marketing Actions You Can Take Now to Secure Venture Capital

There’s one thing for sure about every VC (Venture Capitalist) and that is “If they invest in you, they will like their money back!” Recently, I was listening to a VC (Venture Capitalist) talk about the importance of entrepreneurs marketing (communicating) value, to get not only his time, consideration and capital but other VC’s as well. Basically to secure an Read more about 3 Marketing Actions You Can Take Now to Secure Venture Capital[…]

How to make it more likely your idea will pay off

What if your dream job is starting your own business?  How do you make it more likely your idea will pay off?  What steps can you take that make your idea have a path toward succeeding? It used to be that to have your idea pay off you would need to: lease or build a Read more about How to make it more likely your idea will pay off[…]

Why Psychographics Matter Now

Demographics don’t matter at all, psychographics matter a lot. Psychographics is the study of personality, values, attitudes, interests, and lifestyles. The internet has taken down this wall of demographics and those of us who have a passion for something can now connect to each other. So, it doesn’t matter where you were born, “what matters is what Read more about Why Psychographics Matter Now[…]

The Ultimate Goal When Raising Money

Raising money. That’s at the top of the list for most start-ups. When it comes to raising money and the process of it, they’re some key things we need to consider. First anyone that’s going to invest in you, will like their money back! So, the question is: “How are you going to give them Read more about The Ultimate Goal When Raising Money[…]