The Real Reason Marketing Programs Aren’t Working For Midsize Businesses

If you think marketing is just one more thing to add to your to-do list, you’ve been looking at it all wrong. Find out how it can improve your business as you try to scale. The challenge of marketing, today for your midsize business isn’t lack of focus, lack of passion, or even lack of Read more about The Real Reason Marketing Programs Aren’t Working For Midsize Businesses[…]

The people strategy

It’s hard to picture a consultant or investor asking the marketing director, “so, what’s your telephone strategy?” There is no telephone strategy. The telephone is a tool, a simple medium, and it’s only purpose is to connect us to interested prospects and customers. And now the internet comes and it’s unknown, uncharted territory and suddenly we need an Read more about The people strategy[…]