Target market research is one of the most important types of research you’ll do throughout marketing your business. It’s also one of the most difficult. I believe that most businesses are uniquely suited to serve a narrowly defined target market or ideal client. Determining just who that is, and making their description a central theme of Read more about A 15-Question Process for Painless Target Market Research[…]
Marketing is changing and about to change more and more, even as I write this post. When mass media was relevant it worked because there was only a few communication channels and/or places to give your attention too. Mass Marketers knew this and thus thought of consumers as captives. But today with more media and Read more about 12 New Questions That Define Your Best Prospect And Help Create Better Marketing Strategies[…]
Leadership is not about position, a title, or status. It is about influence. The question is: “How many people do you influence?” As we continue this journey for putting your business on track for success, the tip for today will be niche strategies, market leadership and top-of-mind positioning. Let’s start with this, niche strategies are developed Read more about Put Your Business On Track For Success! Tip #13 – Market Leadership[…]
If your product or service is for everyone then it’s a product or service for no one. Unfortunately most businesses market their products and services for everyone and almost always in return they get no one. Everybody talks about target market or a segment of mainstream, but today to put your business on track for Read more about Put Your Business On Track For Success! Tip #7 – The Bullseye[…]
If you’re in business the one thing you MUST know is: “What does your customer really want?” If you want to blow the competition away and gain market share, information will be your asset. And there’s no excuse for not knowing this information. In fact EVERY successful marketing plan comes down to these two essentials: Knowing Read more about Are You Tuned into Your Customers Favorite Radio Station?[…]
Everyone is the masses. Everyone means no outsiders. Everyone takes millions to reach. Everyone is making an average product for average people. Everyone in a market more crowded than ever and more distracted than ever… means your product is for no one.
Who is your competition? Everyone in every niche has a competitor. Even if you don’t have someone in your niche that offers the same products / services / information as you do, there’s always someone you compete with in search engine rankings for your keywords. Know who they are. What makes them a competitor? Are they offering Read more about 16 Indispensable Tips for Knowing Your Competition[…]
Demographics don’t matter at all, psychographics matter a lot. Psychographics is the study of personality, values, attitudes, interests, and lifestyles. The internet has taken down this wall of demographics and those of us who have a passion for something can now connect to each other. So, it doesn’t matter where you were born, “what matters is what Read more about Why Psychographics Matter Now[…]