Thank you, Jay Levinson

I was sad to learn that Jay Levinson my mentor and teacher died yesterday at age 80. He was a great man and a marketing mentor to many. Thanks for teaching me how marketing starts with you-not the company, not the marketplace, and not the customers. Thanks for reminding me that marketing is always about communicating, sharing Read more about Thank you, Jay Levinson[…]

The Best Way to Attract Followers and Keep Customers

It turns out in this connected economy, what people gravitate and relate to, is those who give of themselves. That “It is more blessed to give than to receive” (see Acts 20:35) is the best way to attract followers and when you lead by serving and by giving, people follow. The best way to keep a customer is Read more about The Best Way to Attract Followers and Keep Customers[…]