Using a Blog to Become a Thought Leader in Your Industry, Part 2

In my last post, I wrote about the importance of shaping people’s perception of your company and its products–the right way. I shared that the ability to shape people’s perception of your company and its products is critical to your success. If you can’t fight for your prospect and customers mind, you are not going to go very far in the battle for Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 2[…]

Using a Blog to Become a Thought Leader in Your Industry, Part 1

Thought leadership isn’t just for individuals. It’s for businesses too. The goal of becoming a thought leader is to shape people’s perception of your company and its products–the right way. Companies large and small want to be thought leaders. This ability to shape people’s perception of your company and its products is critical to your success. “If you Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 1[…]