Follow @mcfaddenteaches on Twitter!

Since 2009, I have been using @mcfaddenteaches as my personal Twitter handle. If you’re on Twitter and not following me, you’re missing out!! Here’s what you get: Fresh Indispensable Marketing content Classic Indispensable Marketing articles Curated marketing advice Special Twitter-only information Exclusive event announcements Sound good? Click to get on board!

The “Extended Stay” for Customers

Nine years ago a group of business people invested in inventing a new type of hotel brand and hotel experience. You may have heard of the brand, it’s called “Extended Stay Hotels” and these hotels totally changed the hotel experience by specializing in providing functional hotel suites, that were specifically designed for business and leisure Read more about The “Extended Stay” for Customers[…]

Put Your Business On Track For Success! Tip #3 – Call to Actions

Do not EVER leave it to chance that prospects know what to do as a result of your marketing. You always “tell them to do something.” Question: What specific actions do you want customers and prospects to take as a result of your marketing? Do you want a customer or prospect to: Visit your website Subscribe to your Read more about Put Your Business On Track For Success! Tip #3 – Call to Actions[…]

A Powerful and Proven Social Media Strategy in 3 Parts

Are you struggling with effectively using social media? Many times it’s because you can’t decide where to start, you aren’t sure how to put the pieces together, or you can’t stay motivated and focused. You are capable of doing the things that are required for using social media effectively, but the real question is, Will Read more about A Powerful and Proven Social Media Strategy in 3 Parts[…]

The Single Most Powerful Marketing Tool in The World

For the first time in business history it’s not about talking. The last 100 years we marketed our businesses, products and services in a way that was all about push. Since the beginning of time we pushed. We pushed as cave men when we drew on the wall, we pushed when tribes sat around a fire telling Read more about The Single Most Powerful Marketing Tool in The World[…]

The Middle Man

Anybody in the middle, anybody whose the middle man must bring one thing to the table. They MUST bring value in business. Middlemen add value when they bring taste or judgment or trust to bear on a transaction that isn’t transparent. And if they don’t they lose. Traditionally in business: you make a product then you Read more about The Middle Man[…]

Social Media isn’t about Talking it’s about Listening

We all want to talk.  Talking is what every business wants to do. Every single person and every business wants to push our messages and our agenda, our phone number, our websites—buy my stuff.  Talking is what business used to be about until social media came along and now it’s about listening. For the last Read more about Social Media isn’t about Talking it’s about Listening[…]

Platform Builder: Broadcast your voice to your Twitter followers

Chir.ps is a super simple way to broadcast your voice to your Twitter followers. Chir.ps has been turned off as an independent service, and all of the goodness that was Chir.ps has been brought over to our parent web site, Hark.com (you’re here). If you’d like to share some audio on twitter, just head on Read more about Platform Builder: Broadcast your voice to your Twitter followers[…]

Social Media and Social Networking in a Nut Shell

Utilize social media. If you want to build visibility for your company, you must go where the people are. In days gone by, people gathered in the marketplace at the center of the city. Today, they gather online in places like Twitter, YouTube, Facebook, LinkedIn, and Google+. Which platform is best? The one you will use regularly. Use Read more about Social Media and Social Networking in a Nut Shell[…]