“You can’t hit a target you cannot see, and you cannot see a target you do not have.” – Zig Ziglar On Day 1, you agreed to accept the concept of marketing is everything you do or say to a prospect or customer. Which in reality means you will be thinking marketing all the time. Today we’re Read more about Put Your Business On Track For Success! Tip #2 – Marketing With Purpose[…]
No matter what you say or sell you only have one agenda. To tell the most remarkable story to your customer. To tell a story that’s worth making a remark about and about the value your business, brand, service, cause, or product brings. Whatever it is your job is to storytell to your customer and prospect. Read more about Two Things You Need for Storytelling[…]
Marketing is made up of many, many things. Marketing is truly everything you do to promote your business. And branding is the same. Branding is never just your logo, identity, mascot, and tagline. It’s all of that and other factors working together. Question: What are the things that you do to market and brand your business?
In this brief video, I go over first phase of the business cycle: start-ups. Start-ups are businesses 1-3 years into business and the challenge we all have in this cycle is to arm ourselves with enough knowledge where we can attract, obtain, and keep customers.
All marketing must have a purpose (a worthwhile goal) in order to be successful. What are your marketing goals? or even better “Why are you marketing?” To begin experiencing marketing success you must get the prospect to take the action you desire. In this brief video, I talk about the missing piece to that puzzle.
I’m excited about today’s post because this is going to give you the proper perspective and viewpoint for using your content to turn prospects into customers. The Internet has disrupted the way prospects buy, and now every prospect can do a Google search and social media search for information on their own terms. This means anyone with something Read more about How to Use Content to Turn Prospects into Customers[…]
In this brief video, I share the 5 phases of the business cycle. These are the phases that every business goes through. Start-up Growth Cash Cow Fading Winner Restructure Time Go execute! Question: Where are you in your business?