Are You Playing With This Idea of Making an App For Your Business?

In my recent post “The State of Small Business: What Business Owners Need to Know to Grow” I talked about marketing professionals giving tried-and-true advice and how this is where the problem lies for business owners. Today, I’m talking about apps for small businesses. That’s right! If you’re in business you’ve probably been approach by an app Read more about Are You Playing With This Idea of Making an App For Your Business?[…]

Put Your Business On Track For Success! Tip #10 – In the Mind of the Prospect

This is one of my favorite tips because the marketing power behind positioning, in down economic times and good economic times, cost you nothing. Positioning is considered one of the core elements of marketing strategy. It actually involves planting “seeds of perception” in the mind of your prospect and customer. Products, services, brands, or ideas Read more about Put Your Business On Track For Success! Tip #10 – In the Mind of the Prospect[…]

An Opportunity Worth Making a Remark About

Organizations today are struggling to find remarkable people and after realizing that a remarkable hire is worth far more than an average one, or even a very good one. They are going to great lengths to hire them. From my viewpoint here’s what’s missing from the job equation: organizations, companies, and corporations try to treat opportunities like property and as a result, Read more about An Opportunity Worth Making a Remark About[…]