Four Incredibly Simple Ways to Create Advocates That Spread Your Message With Social Media

Want to multiply the return on your efforts? Growing your business whether you’re a blogger, podcaster, speaker, coach, business owner or consultant starts with creating advocates. A group of people interested in talking about you or your message. Advocates develop for a couple of reasons, but all centered around one thing self-interest. It’s never about you, it’s Read more about Four Incredibly Simple Ways to Create Advocates That Spread Your Message With Social Media[…]

How to Create Experiences that Make Customers EXCITED to Talk About You

For businesses (small businesses especially) the impact of advertising in newspapers, magazines and outdoor media is fading. People are overwhelmed with information and are slowly learning to tune out traditional ads. But, wait there is great news! People don’t tune out the recommendations of their peers, friends, and network. In fact while consumers can: skip Read more about How to Create Experiences that Make Customers EXCITED to Talk About You[…]

The Cocktail Party (Using Social Media Effectively)

So a lot people are confused on how to use social media effectively, but believe it or not, you already know the rules, and the players of social media. If you have ever attended a cocktail party then you know what it is like to work the room. You know what it is like to Read more about The Cocktail Party (Using Social Media Effectively)[…]

The Middle Man

Anybody in the middle, anybody whose the middle man must bring one thing to the table. They MUST bring value in business. Middlemen add value when they bring taste or judgment or trust to bear on a transaction that isn’t transparent. And if they don’t they lose. Traditionally in business: you make a product then you Read more about The Middle Man[…]

The Future of Marketing

The future of marketing isn’t about interrupting the marketplace with your media messages. The future of marketing isn’t about retail distribution and sales (generating transactions).  The future of marketing isn’t about exploiting a market for your own benefit. The future of marketing is about relationships and service, both are expensive in time and energy. It takes time to nurture the customer relationships because people buy from friends rather Read more about The Future of Marketing[…]

Is Branding a Professional Service Different From a Product?

If I ask you, “How do you want to brand this product?” What I’m really asking is how do you want your audience to think about that product once it comes to market. So, is branding a professional service different from a product? No! Branding is still about developing and keeping your promise and an expectation Read more about Is Branding a Professional Service Different From a Product?[…]

How one restaurant creates a remarkable product

Sometimes when I speak with business owners about being remarkable, they seem to get it. But they don’t. Not really. They falsely believe that remarkable is only a service or a product without error. They see it as I didn’t mess up your order, I got you on the train on time, and etc. My response? No. Read more about How one restaurant creates a remarkable product[…]

Best Practices In Social Word-Of-Mouth

 This is a guest post by Maria Elena Duron. Maria Elena Duron is CEO (chief engagement officer) of buzz2bucks.com – a word of mouth marketing firm. She helps create conversation, connection, credibility, community and commerce around your brand. Maria Duron is co-founder  and moderator of #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as Read more about Best Practices In Social Word-Of-Mouth[…]

10 ways to bait a reporter

When you go fishing and use the your favorite bait, the intention is not just to hope that the fish notices the bait but that the fish takes the bait!  The same goes for reporters. In order to reel-in a reporter, you must identify what is reporter bait? Consider these ideas and apply the ones that fit Read more about 10 ways to bait a reporter[…]