1. Perspective – insights on best practices
2. Philosophy – look at the world differently
3. Personal Path – what’s your story? How can people connect with you?
4. Position – creator, founder, director, CEO, author
5. Popularity – followers, friends, platforms
6. Partnerships – other experts, causes, major companies
7. Progress – show results
8. Praise – gather and share testimonials
9. Press / Appearance – share the stories
10. Product – radio show, book, audio cd, training program