Seth Godin says cheaper is the last refuge of the person who’s not a very good marketer. Cheaper doesn’t spread the word or create loyalty. If people are coming because of price only, even free isn’t cheap enough. You’ll attract a crowd of people who are not committed to their good health, or yours.
Explore my list below and choose 4 or 5 that will work for you. Create a plan to include things like:
My advice – Create a reputation for being remarkable – not cheap
Question: How do you show that you’re better not cheaper?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.