10 Ways to Be Better – Not Cheaper

Seth Godin says cheaper is the last refuge of the person who’s not a very good marketer.  Cheaper doesn’t spread the word or create loyalty.  If people are coming because of price only, even free isn’t cheap enough.  You’ll attract a crowd of people who are not committed to their good health, or yours.

Explore my list below and choose 4 or 5 that will work for you.   Create a plan to include things like:

  • Be a speaker for local civic group luncheons on a hot topic
  • Be a drop-off point for Toys for Tots or a similar program
  • Go out and meet three new people from your community every day
  • Offer a free teleseminar, class or workshop that solves a problem
  • Send every client a small gift on their birthday
  • Figure out everyday how you can delight at least one customer
  • Provide health drinks at the local half-marathon or anything similar
  • Use the principles of the Ritz-Carlton in your waiting room
  • Use the indispensable marketing strategy of vice versa
  • Write a regular blog that includes valuable health, business, career, or etc. information, humor and bonuses

My advice – Create a reputation for being remarkable – not cheap

Question: How do you show that you’re better not cheaper?