“People don’t care how much you know until they know how much you care” ― John C. Maxwell
That quotation above is certainly true, not just for people, but for organizations too. To this day, I’m still amazed at how many business owners and organizations I meet with, that go for the sale without evening knowing the pain points and desires of prospects and customers. Certainly we all want to make the sale, but hearing what the other person has to say is more important than delivering your sales pitch instantly.
If you want to grow your business through the acquisition of new customers or tapping current customers spend, then start genuinely caring about them. This is (in my opinion) one of the best ways to achieve this goal. Every brand or organization is playing the lifetime value game. And you only get there by owning the emotional equity.
Below are 12 simple yet effective ways to show prospects and customers that you genuinely care . I have used all of these in my consulting practice, but it’s also important to note that they also fit our culture.
I encourage to take two-three of these ideas and implement them today into your marketing. One more interesting thing is that social media has now made caring scale-able. Use technology to your advantage in communicating that you care with your target market.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.