In my opinion, the most powerful marketing you can use is a personal approach.
And while a daily, weekly, monthly, or quarterly newsletter can be a great way to stay top-of-mind of your prospects and customers on a consistent basis, it shouldn’t be the ONLY way you reach out to your customers and prospects.
Marketing is a process, not an event. You must give prospects and customers what they desperately need: (Hint: A.I.T.)
- Give them Attention.
- Give them Information.
- Give them Time.
Now, with a little bit of time and effort, the following 5 smart ways can help you turn your personal approach into a top-of-mind and top-of-wallet engine, and give you the inside track to generating more business.
5 Smart Ways to Use a Personal Approach to Grow Your Business
- Send personalized one-to-one emails. I personally do this all the time, especially when I come across relevant and valuable articles. I usually share them. I also try to make it a habit to reach out to five connections each week with the sole purpose of saying hi, thank you, I see you got a promotion, wonder what you’ve been working on, etc., personal messages are a quick way to let a referral sources, prospects, colleagues, and customers know that they’re on your mind.
- Make a help phone call. Dial up some those people we referred to above just to ask if there’s anything else you can help them with. Many times they probably expect a phone call only when there’s a problem or when you’re trying to sell them something. It’s an unexpected way to delight a them.
- Ask for their opinion. Everyone loves to be heard,so ask for their opinion on a new product, service, or feature. This can be done informally or in a more structured way, such as giving them a short survey. People like having a say in these matters — they are, after all, the ones who will be using or referring the product or service and you will gain valuable insight.
- Send a gift. Understand how they like to receive information and then use that insight to personalize a gift. An audio CD (because they hate physical books) of the latest business bestseller, is a great example. It’s another way of giving the your network and customers value without asking for anything in return.
- Just say thanks. Every once in a while, just say thank you, this goes a long way.
Question: Do you see any value in this personal approach to grow your business?