Let me ask you a rather blunt question – Are you concerned about the effects of the Coronavirus #COVID19 on the economy and your business?
If you are reading this on a Sunday, you might be wondering why I chose to post today. (FYI: I’m not a fan of spreading fear but I am a fan of preparation!)
I’m writing this today because of the number of conversations I’ve had over the weekend with CEOs and business owners of small businesses around preparing for a down economy or recession.
Now, we’re at the starting point of all this, but many of you àre already realizing that your service delivery must move virtual and digital in some instances.
So with all that being said, “how do you prepare your marketing for a downturn?”
My advice – these 5 things:
When preparing for a downturn stop playing around with the “idea of the week” and go create and execute this plan!
Indispensable Marketing takes a process approach to developing and installing your small business marketing.