One of our goals here at Indispensable Marketing is to remove the mystique from the entire marketing process and clarify it. We want to clarify it for CEOs, business leaders and business owners.
So it’s not unusual that I find myself increasingly teaching and speaking on this topic. I’m not a guru, by any means. I am just a practitioner who is learning through trial and error.
The practitioner part is important because as Seth Godin says, “The best way to learn marketing…is to do marketing.”
Doing it, is where a lot of people and businesses fail. In fact, the marketing field is full of fluff and mediocrity, if not downright incompetence because people don’t do it.
Here is a 7 step marketing framework that works , so you can start doing marketing. And doing it in a way that builds strong relationships with prospects and customers. These seven steps provide the foundation for your marketing plan.
The bottom line is that marketing is key to gaining market share, increasing profit margins, and growing revenues.
Business is all about marketing.
Question: What do you think? Are you currently employing all seven components of this model?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.