We are told there are two primary methods to receive information; pushed and pulled. We all know that information that is PUSHED to us (like spam email, to pick a horrible example, or the typical uninspiring fill-in-the-blank public relation pitch to bloggers), can be very temporary.
Pulled information on the other hand, tends to PULL us toward something. Sometimes we wait for it to get pulled (like a blog or a wiki).
So, What’s my point?
RSS transforms blogs from pull to push. The world-wide web or internet transforms TV from push to pull.[RSS is push because once you sign up for a blog, podcast or etc., for example, each post is pushed to you. It starts as pull–you have to sign up–but then it no longer requires you to search for it each day].
This isn’t petty. It changes everything about the way you market what you market. I’d spend some time thinking about whether you push or pull, about whether you can flip-flop that, and about whether your position matches your message.
Question: Are you pulling or pushing information?