The Best Way to Boost Sales Is . . .

Constantly seeking feedback from your customers! Customer feedback has always been like a secret cash hideout. Generally, when entrepreneurs and business owners talk about marketing, they only talk about direct mail, email, copy, Facebook, LinkedIn and promotions — you know, more tactics. But many ignore that Customer Feedback is actually a very indispensable step, where Read more about The Best Way to Boost Sales Is . . .[…]

Five Stages of The Marketing Process

Most small business owners view the customer journey from a very traditional and outdated point-of-view with stages such as Awareness, Consideration and Purchase, but for years I’ve promoted and consulted on executing a more holistic and effective approach in this “customer centered era” we live in today: Awareness, Education, Sample, Purchase and Refer. These stages Read more about Five Stages of The Marketing Process[…]

The Central Role of Content In The Customer Journey?

When you think of content, your first association might be with items such as a proposal, ad, brochure, rack card, marketing kit, email campaign, stationary, blog post or newsletter. Most of this content is entirely focused on being promotional and awareness pieces. But in reality, content can be used effectively throughout the customer journey. It’s not Read more about The Central Role of Content In The Customer Journey?[…]

Top Marketing Techniques That Must Work Together For Professional Services

Sure, marketing for professional services gets more complex by the day, but that’s because it’s made up of activities that are by nature very hard to quantify and pin down. Sometimes even the best of the best have a hard time marketing because they are so focused quantifying and searching for that one killer technique, Read more about Top Marketing Techniques That Must Work Together For Professional Services[…]

Guide to Mapping the Customer Journey for Small Businesses

As a small business owner, you’re likely asking yourself, “how do customers learn about our business? what can we do to not compete on price? and how do we generate more referrals?” Knowing the customer journey of your business can help answer these questions. The customer journey refers to the way your small business must address Read more about Guide to Mapping the Customer Journey for Small Businesses[…]

Keys to Lead Follow-Up for Professional Services

Lead follow up is an important strategic marketing and sales practice that, when thought of correctly, never really ends. While many professional service providers try to spend as much time as possible on lead generation strategies to bring new leads in, whether through search engine optimization (SEO), advertising in publications, utilizing social media and networking sites, Read more about Keys to Lead Follow-Up for Professional Services[…]

Building Your Brand Authority: A Guide for Professional Service Providers

These days, authority matters. For professional service providers, your perceived authority is what allows you to up your game. Not only will building your brand’s authority help attract new business, and create more opportunities, but it’ll also drastically shorten sales cycles. But here’s the thing you must understand — building brand authority is a marathon, not a Read more about Building Your Brand Authority: A Guide for Professional Service Providers[…]

5 Must-Know B2B Sales Prospecting Stats for Small Businesses

 How many attempts does it take to break through to busy buyers? What offers are most accepted? Do cold meetings convert to new business? This new benchmark report, Top Performance in Sales Prospecting, uncovered the answers to these critical prospecting questions. But for small business owners, you have another set of problems when it comes to Read more about 5 Must-Know B2B Sales Prospecting Stats for Small Businesses[…]

4 Tactics You Must Use to Develop Your Marketing Strategy

  There are (probably) 27,000 templates for marketing plans. One is sure to be perfect for your small business, and you’ll probably find the right one about 6 months past when you needed it. But it’s really not a template you need. It’s a process approach to understanding where you’ve been, where you are, where you’re going Read more about 4 Tactics You Must Use to Develop Your Marketing Strategy[…]

What Does Your Marketing Strategy Say About Your Business? The Big Mistake Small Business Owners Can Easily Avoid

Is your marketing strategy preventing you from attracting more clients? Learn how to complete your marketing strategy in a way that facilitates sales. You use marketing strategy about your ideal clients so that you can build stronger relationships. In the same way, potential clients engage your marketing strategy to collect information and gauge interactions to Read more about What Does Your Marketing Strategy Say About Your Business? The Big Mistake Small Business Owners Can Easily Avoid[…]