The Ultimate Content Marketing Strategy For Small Businesses

The greatest benefit to approaching marketing as a process is that you get to upgrade it systematically. I’ve been introducing this to our clients but today I want to give you an insider’s look at you how to make your content work for small business. Making your content a workhorse for your small business starts Read more about The Ultimate Content Marketing Strategy For Small Businesses[…]

When You Sign Up For a Exploratory Call with Indispensable Marketing

Whether you are curious about our process approach to marketing or you’d like for us to learn a little more about your business in order to give you some solid direction, we’d love to chat with you. The first step is to get in touch with us. This is a pressure-free conversation (30-minute exploratory call) about what Read more about When You Sign Up For a Exploratory Call with Indispensable Marketing[…]

Stop Marketing What You Provide And Start Marketing What You Solve

Nobody wants the remodeling, training, consulting, coaching, mentoring, or repair services you sell. What people want is for their problems to be solved. Solving problems must be the real focus of your marketing efforts. CEOs, owners, and people buy better versions of their business, home, life, and bank account, not things. They want what they Read more about Stop Marketing What You Provide And Start Marketing What You Solve[…]

Patrick McFadden Founder of Indispensable Marketing Speaking at America’s #1 Small Business Conference

From time to time I get asked to share the Indispensable Marketing approach and message with business groups and conferences in workshops and seminar sessions. Recent speaking engagements found me virtually presenting to the New Virginia: Scaling4Growth group. Coming up Tue Nov 10th, 12:00 PM – 12:25 PM CST / 1:00 PM – 1:25 PM Read more about Patrick McFadden Founder of Indispensable Marketing Speaking at America’s #1 Small Business Conference[…]

How to Use Reviews, Testimonials and Unsolicited Feedback to Create Your Marketing Message Strategy

Online reviews, testimonials, unsolicited feedback or any 3rd party proof must be a important part of creating your marketing message strategy these days. The insight gain from any 3rd party proof provides you with a direction for creating a powerful marketing message strategy. What’s often overlooked by small business owners in the gathering process of Read more about How to Use Reviews, Testimonials and Unsolicited Feedback to Create Your Marketing Message Strategy[…]

How to Make the Government Section of Your Website the Center of All Your Marketing

The government section of your website is the lifeblood of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content which can mitigate the perceived risk of doing business with you, position your firm to see more success in the government marketplace, and Read more about How to Make the Government Section of Your Website the Center of All Your Marketing[…]

Must-Have Website Elements for Small, Women-owned, and Minority-owned Businesses (SWaM)

Even in the best of times, marketing to the government isn’t an easy task. And, when times are tough, it can be even more difficult. As a Small, Women-owned, and Minority-owned Business (SWaM) or government contractor looking for procurement opportunities within state-funded projects, your website should be one of your most valuable marketing assets and Read more about Must-Have Website Elements for Small, Women-owned, and Minority-owned Businesses (SWaM)[…]

Government Marketing Strategies for a SWaM Business

Today’s topic is Government Marketing Strategies During Uncertain Times for SWaM (Small, Women- and Minority-owned Businesses), one of my favorite groups of businesses to speak with. While some of this information is focused on doing business with VCU (Virginia Commonwealth University), the senior buyers and supplier diversity specialists from other government agencies who attended felt Read more about Government Marketing Strategies for a SWaM Business[…]

SWaM Government Contractors: Doing Business With VCU

In this no frills presentation Patrick McFadden, Founder and Marketing Consultant at Indispensable Marketing reveals 4 marketing strategies Small, Women-owned, and Minority-owned Businesses (SWaM) can employ during uncertain times to start increasing visibility, demonstrate expertise, and win VCU contracts. Are you a SWaM business looking to do business with VCU during these uncertain times (or Read more about SWaM Government Contractors: Doing Business With VCU[…]

Case Study: How a Local Moving Company Took a Different Approach for Marketing Success

As the Founder of Indispensable Marketing, it has been an enormous goal of mine to share our expertise and the stories of small businesses we have helped – from moving companies to bookkeeping firms. Today’s case study is about Vincent Tucker, CEO of Quality Moving Services, a moving company that’s known for it’s attention to detail and Read more about Case Study: How a Local Moving Company Took a Different Approach for Marketing Success[…]