Author: Patrick McFadden

Meet Patrick McFadden, a marketing consultant specializing in making small business owners phone ring through strategic marketing plans. Don’t be fooled by Patrick’s strategic nature, he’s very creative in noticing how marketing principles connect and can apply to modern day marketing, and then helping organizations make that leap and transformation into marketing success. He is also an advisor and featured marketing contributor to American Express Open Forum and has been named a marketing thought leader for small businesses.

5 Ways Marketing Can Solve Your Top Landscaping Industry Challenges

Posted on by Patrick McFadden

If you own a landscaping company, odds are you’re trying to grow and address certain landscaping industry challenges that come with that growth. Get ahead of these landscaping industry challenges with the development and installation of a marketing process.  Here’s how I’ve been able to help the owners of landscaping companies address top industry challenges:  Read more about 5 Ways Marketing Can Solve Your Top Landscaping Industry Challenges[…]

7 Strategic Steps to Small Business Content Marketing Success

Posted on by Patrick McFadden

Here’s my take on strategic content marketing for small businesses and organizations. The need to produce content in marketing has grown as today is more about being found—earning attention—and less about going out and hunting. If you’re interested in marketing your business effectively (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere Read more about 7 Strategic Steps to Small Business Content Marketing Success[…]

Answered: Your Most Burning Small Business Marketing Questions

Posted on by Patrick McFadden

I like to take some of the questions I’ve been answering from small business owners and share them here on Indispensable Marketing. These answers are originally ran on Quora. No matter how many years (or days) you’ve been at this marketing game, the questions keep coming up. In many ways, it’s a constantly shifting and evolving Read more about Answered: Your Most Burning Small Business Marketing Questions[…]

11 Time-tested Ways to Dig Out from a Recession

Posted on by Patrick McFadden

For many of you, the Strategy section will be the most indispensable piece of information in this entire post. If you understand and follow this procedure, you can dramatically transform your results and survive in any economy, while  bypassing other businesses! To survive in any economy you must position your business to have the one asset Read more about 11 Time-tested Ways to Dig Out from a Recession[…]

Not Having a Marketing Process Is Not An Option

Posted on by Patrick McFadden

In my work as a marketing consultant I often meet with marketing departments and small business owners to discuss, “how they are building awareness and visibility for their products or services?” What I end up finding is that their mindset toward marketing is a one time deal, I call it the “shotgun approach.” They believe Read more about Not Having a Marketing Process Is Not An Option[…]

Strategy Before Tactics is the Key to Your Marketing

Posted on by Patrick McFadden

A lot of business owners who think marketing, start with tactics: email campaigns, website design, LinkedIn and promotions. Truth be told, most well-known marketers do the same thing. But today, I want to affirm that marketing doesn’t start with tactics, it begins with strategy. When you don’t have a strategy to dictate your marketing efforts, Read more about Strategy Before Tactics is the Key to Your Marketing[…]

How Do You Identify Your Ideal Client?

Posted on by Patrick McFadden

Recently I’ve been out in the local area talking, presenting and meeting with small business owners on “how do you identify your ideal clients?” It seems like a simple topic and question — who needs, wants and values your services? How hard could it be to think about? Yet, in my conversations, most small business owners underestimate Read more about How Do You Identify Your Ideal Client?[…]

The No Budget Marketing Toolbox: For Startups and Those About to Start

Posted on by Patrick McFadden

You know, a lot of start-ups and those about to start, spend a lot of time trying to achieve conventional business goals with unconventional marketing tools and tips, and with good reason. Most of us have more time than we do money. Go figure. But there is an amazing selection of free or low-cost marketing tactics out there that Read more about The No Budget Marketing Toolbox: For Startups and Those About to Start[…]

How to Discover Your Point of Difference (And Avoid the Crowd)

Posted on by Patrick McFadden

In my opinion the most important step any business can take is to discover a way to be different. The market needs a way to compare and differ and if you don’t give them one they’ll default to price comparison. Different is doing something like no other. Different is creating your own category. Different is Read more about How to Discover Your Point of Difference (And Avoid the Crowd)[…]

The Process for Finding Your Business’s Ideal Client

Posted on by Patrick McFadden

Have you ever thought of working with a select group of clients? Many businesses offer a wide range of products or services to a wide range of people or companies but struggle to narrow their market focus. Instead of targeting a broad population, get good at serving narrowly defined market segments. What Is An Ideal Read more about The Process for Finding Your Business’s Ideal Client[…]