Let me ask you a rather blunt question – Are you concerned about the effects of the Coronavirus #COVID19 on the economy and your business? If you are reading this on a Sunday, you might be wondering why I chose to post today. (FYI: I’m not a fan of spreading fear but I am a fan of Read more about 5 Steps to Prepare Your Marketing For an Economic Downturn![…]
This is The Metropolitan Business League Virtual Town Hall Series on April 14th. I’ll be talking about “Positioning now and in the future. What marketing should all small businesses be doing now?” Presenter: Patrick McFadden, Founder & Marketing Consultant Patrick McFadden is a small business marketing consultant known for his “practical” and “process approach” to marketing. Read more about MBL Town Hall Series: For Now and When We Come Out Of This: 4 Must-Do Marketing Strategies[…]
As the Founder of Indispensable Marketing, it has been an enormous goal of mine to share our expertise and the stories of small businesses we have helped – from landscaping companies to those consulting management firms. Today’s interview is with Craig Attkisson, CEO of Green Side Up Landscaping Inc., a landscaping company that installs and maintains the Read more about How a Landscaping Company Systematically Grew Their Sales[…]
Well, folks the 2019 SWaMfest presented by VASCUPP has concluded, and as you might imagine, I was connecting, speaking, exhibiting, educating, and prospecting here at the event. Here are my top tips and highlights: Investing in relationships matter more than establishing relationships. One way for a government contractor to invest in a relationship is to Read more about Top Government Marketing Tips and Highlights From 2019 SWaMfest[…]
If you own a landscaping company, odds are you’re trying to grow and address certain landscaping industry challenges that come with that growth. Get ahead of these landscaping industry challenges with the development and installation of a marketing process. Here’s how I’ve been able to help the owners of landscaping companies address top industry challenges: Read more about 5 Ways Marketing Can Solve Your Top Landscaping Industry Challenges[…]
Here’s my take on strategic content marketing for small businesses and organizations. The need to produce content in marketing has grown as today is more about being found—earning attention—and less about going out and hunting. If you’re interested in marketing your business effectively (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere Read more about 7 Strategic Steps to Small Business Content Marketing Success[…]
I like to take some of the questions I’ve been answering from small business owners and share them here on Indispensable Marketing. These answers are originally ran on Quora. No matter how many years (or days) you’ve been at this marketing game, the questions keep coming up. In many ways, it’s a constantly shifting and evolving Read more about Answered: Your Most Burning Small Business Marketing Questions[…]
For many of you, the Strategy section will be the most indispensable piece of information in this entire post. If you understand and follow this procedure, you can dramatically transform your results and survive in any economy, while bypassing other businesses! To survive in any economy you must position your business to have the one asset Read more about 11 Time-tested Ways to Dig Out from a Recession[…]
In my work as a marketing consultant I often meet with marketing departments and small business owners to discuss, “how they are building awareness and visibility for their products or services?” What I end up finding is that their mindset toward marketing is a one time deal, I call it the “shotgun approach.” They believe Read more about Not Having a Marketing Process Is Not An Option[…]
A lot of business owners who think marketing, start with tactics: email campaigns, website design, LinkedIn and promotions. Truth be told, most well-known marketers do the same thing. But today, I want to affirm that marketing doesn’t start with tactics, it begins with strategy. When you don’t have a strategy to dictate your marketing efforts, Read more about Strategy Before Tactics is the Key to Your Marketing[…]