Digging into a recent study I found some interesting data that shows, generating qualified b2b leads remains a top challenge for businesses and a third of b2b leads want the opportunity to see a service/product in action very early on. These b2b prospects want a very tangible understanding of what they’re potentially buying, and they Read more about How to Get Your B2B Leads to the Next Step in the B2B Buying Process[…]
Marketing is a process is just a mindset that never gets old! The fact is, although I’ve been speaking, writing and practicing the idea of marketing as a process for years, it always remains relevant, no matter what marketing trends and technologies come and go. Nothing creates mystique in business more than the terms “marketing Read more about The Marketing Process That Gets Results Right Away [Updated for 2018][…]
Most small businesses hear marketing strategy and immediately think website, email newsletter, copy, LinkedIn and promotions — you know, tactics. Heck, most well-known marketers do the same thing. Today, I’m here to affirm that none of your tactics matter until you are crystal clear on a marketing strategy development process. 1. Know your business and marketing goals Read more about 5 Steps to Get Clear on Marketing Strategy For Small Business[…]
Today I’m going to tell you like it is on a topic that may not be popular in some social media circles, but it’s a message for leadership and companies that use social media marketing have no choice but to confront. Get out your pencil and paper. Go ahead; I’ll wait. Ready? You’ll want to Read more about Social Media Marketing For Small Business[…]
When you work all year on marketing your small business you sometimes find yourself in shiny object syndrome and not on track to meet your business goals. This can be a frustrating and challenging time. I’ve found that we all fall into that trap and it helps to spend time restarting and reviving marketing your small Read more about 5 Steps to Restart and Revive Marketing Your Small Business[…]
In business interactions, first impressions are essential. But the truth is we all don’t sell the same way we used to, and buyers certainly don’t buy the same way they were accustomed to. This means the way we make first impressions has changed. Today’s prospects and buyers are invisible until they’re ready to purchase. They don’t Read more about Does Your Content Make a Great First Impression?[…]
When I founded Indispensable Marketing I spent most of my time telling any small business owner that would listen that this may be hard for you to come to grips with but “marketing is a process, not an event.” It can be compared to breathing. You can’t live very long from a single breath. It Read more about Solving the Most Frustrating Part of Marketing for Small Business[…]
Customer feedback has always been like a secret hideout. Generally, when people talk about marketing, they only talk about direct mail, email, copy, Facebook, LinkedIn and promotions — you know, more tactics. But many entrepreneurs and business owners ignore the importance of customer feedback as an essential marketing step, where you can learn how to Read more about 5 Reasons Why Customer Feedback Matters[…]
The easiest way to boost revenue without acquiring more clients is to up-sell and cross-sell. There isn’t a business model in existence to which this approach can’t be applied. For example, website hosting companies generate additional revenue by offering paid cloud storage, domain registration, identity protection, and other services their customers might need. Moreover, let’s not Read more about How to Boost Revenue Without Increasing Customers[…]
My recent conversation with small business owners revealed account-based marketing is gaining in popularity. One reason is due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows small business owners to conduct ABM at scale, and you’ll quickly realize how it can transform your small Read more about The Biggest Account-Based Marketing Mistake You Can’t Afford to Make[…]