4 Tactics You Must Use to Develop Your Marketing Strategy

  There are (probably) 27,000 templates for marketing plans. One is sure to be perfect for your small business, and you’ll probably find the right one about 6 months past when you needed it. But it’s really not a template you need. It’s a process approach to understanding where you’ve been, where you are, where you’re going Read more about 4 Tactics You Must Use to Develop Your Marketing Strategy[…]

What Does Your Marketing Strategy Say About Your Business? The Big Mistake Small Business Owners Can Easily Avoid

Is your marketing strategy preventing you from attracting more clients? Learn how to complete your marketing strategy in a way that facilitates sales. You use marketing strategy about your ideal clients so that you can build stronger relationships. In the same way, potential clients engage your marketing strategy to collect information and gauge interactions to Read more about What Does Your Marketing Strategy Say About Your Business? The Big Mistake Small Business Owners Can Easily Avoid[…]

How to Define Your Ideal Customer in 4 Questions

In any marketing conversation (or one that you hope to be effective) it’s common to hear that you must know your target market. What bothers me most about this simple target market approach is that it still allows small businesses to chase anyone who has a business card. Instead, it’s important that you develop an Read more about How to Define Your Ideal Customer in 4 Questions[…]

Small Business Owners: Are You Selling or Solving?

No matter what you sell — a product, a service, a subscription, etc. — you’re selling a solution to a problem. Prospects aren’t looking for our products and services, they’re looking to get their problems solved. The business owner who can understand the problem the best is most likely the one that gets the business. Read more about Small Business Owners: Are You Selling or Solving?[…]

Essential Strategic Marketing Plan Components for Small Business Owners

I don’t know about you, but anytime I search the internet for marketing plan advice or tips and try to figure out how to do something myself, I get information overload. My attention is everywhere and my productivity goes way down. So I put together something, I’m calling “Why It Is Essential to Put Marketing Planning Read more about Essential Strategic Marketing Plan Components for Small Business Owners[…]

How to Get Your B2B Leads to the Next Step in the B2B Buying Process

Digging into a recent study I found some interesting data that shows, generating qualified b2b leads remains a top challenge for businesses and a third of b2b leads want the opportunity to see a service/product in action very early on. These b2b prospects want a very tangible understanding of what they’re potentially buying, and they Read more about How to Get Your B2B Leads to the Next Step in the B2B Buying Process[…]

The Marketing Process That Gets Results Right Away [Updated for 2018]

Marketing as a process is just a mindset that never gets old! The fact is, although I’ve been speaking, writing and practicing the idea of marketing as a process for years, it always remains relevant, no matter what marketing trends and technologies come and go. Nothing creates mystique in business more than the concept and Read more about The Marketing Process That Gets Results Right Away [Updated for 2018][…]

5 Steps to Get Clear on Marketing Strategy For Small Business

Most small businesses hear marketing strategy and immediately think website, email newsletter, copy, LinkedIn and promotions — you know, tactics. Heck, most well-known marketers do the same thing. Today, I’m here to affirm that none of your tactics matter until you are crystal clear on a marketing strategy development process. 1. Know your business and marketing goals Read more about 5 Steps to Get Clear on Marketing Strategy For Small Business[…]

Social Media Marketing For Small Business

Today I’m going to tell you like it is on a topic that may not be popular in some social media circles, but it’s a message for leadership and companies that use social media marketing have no choice but to confront. Get out your pencil and paper. Go ahead; I’ll wait. Ready? You’ll want to Read more about Social Media Marketing For Small Business[…]

5 Steps to Restart and Revive Marketing Your Small Business

When you work all year on marketing your small business you sometimes find yourself in shiny object syndrome and not on track to meet your business goals. This can be a frustrating and challenging time. I’ve found that we all fall into that trap and it helps to spend time restarting and reviving marketing your small Read more about 5 Steps to Restart and Revive Marketing Your Small Business[…]

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