Author: Patrick McFadden

Meet Patrick McFadden, a marketing consultant specializing in making small business owners phone ring through strategic marketing plans. Don’t be fooled by Patrick’s strategic nature, he’s very creative in noticing how marketing principles connect and can apply to modern day marketing, and then helping organizations make that leap and transformation into marketing success. He is also an advisor and featured marketing contributor to American Express Open Forum and has been named a marketing thought leader for small businesses.

Building Your Brand Authority: A Guide for Professional Service Providers

Posted on by Patrick McFadden

These days, authority matters. For professional service providers, your perceived authority is what allows you to up your game. Not only will building your brand’s authority help attract new business, and create more opportunities, but it’ll also drastically shorten sales cycles. But here’s the thing you must understand — building brand authority is a marathon, not a Read more about Building Your Brand Authority: A Guide for Professional Service Providers[…]

5 Must-Know B2B Sales Prospecting Stats for Small Businesses

Posted on by Patrick McFadden

 How many attempts does it take to break through to busy buyers? What offers are most accepted? Do cold meetings convert to new business? This new benchmark report, Top Performance in Sales Prospecting, uncovered the answers to these critical prospecting questions. But for small business owners, you have another set of problems when it comes to Read more about 5 Must-Know B2B Sales Prospecting Stats for Small Businesses[…]

4 Tactics You Must Use to Develop Your Marketing Strategy

Posted on by Patrick McFadden

  There are (probably) 27,000 templates for marketing plans. One is sure to be perfect for your small business, and you’ll probably find the right one about 6 months past when you needed it. But it’s really not a template you need. It’s a process approach to understanding where you’ve been, where you are, where you’re going Read more about 4 Tactics You Must Use to Develop Your Marketing Strategy[…]

What Does Your Marketing Strategy Say About Your Business? The Big Mistake Small Business Owners Can Easily Avoid

Posted on by Patrick McFadden

Is your marketing strategy preventing you from attracting more clients? Learn how to complete your marketing strategy in a way that facilitates sales. You use marketing strategy about your ideal clients so that you can build stronger relationships. In the same way, potential clients engage your marketing strategy to collect information and gauge interactions to Read more about What Does Your Marketing Strategy Say About Your Business? The Big Mistake Small Business Owners Can Easily Avoid[…]

How to Define Your Ideal Customer in 4 Questions

Posted on by Patrick McFadden

In any marketing conversation (or one that you hope to be effective) it’s common to hear that you must know your target market. What bothers me most about this simple target market approach is that it still allows small businesses to chase anyone who has a business card. Instead, it’s important that you develop an Read more about How to Define Your Ideal Customer in 4 Questions[…]

Small Business Owners: Are You Selling or Solving?

Posted on by Patrick McFadden

No matter what you sell — a product, a service, a subscription, etc. — you’re selling a solution to a problem. Prospects aren’t looking for our products and services, they’re looking to get their problems solved. The business owner who can understand the problem the best is most likely the one that gets the business. Read more about Small Business Owners: Are You Selling or Solving?[…]

Essential Strategic Marketing Plan Components for Small Business Owners

Posted on by Patrick McFadden

I don’t know about you, but anytime I search the internet for marketing plan advice or tips and try to figure out how to do something myself, I get information overload. My attention is everywhere and my productivity goes way down. So I put together something, I’m calling “Why It Is Essential to Put Marketing Planning Read more about Essential Strategic Marketing Plan Components for Small Business Owners[…]

How to Get Your B2B Leads to the Next Step in the B2B Buying Process

Posted on by Patrick McFadden

Digging into a recent study I found some interesting data that shows, generating qualified b2b leads remains a top challenge for businesses and a third of b2b leads want the opportunity to see a service/product in action very early on. These b2b prospects want a very tangible understanding of what they’re potentially buying, and they Read more about How to Get Your B2B Leads to the Next Step in the B2B Buying Process[…]

The Marketing Process That Gets Results Right Away [Updated for 2018]

Posted on by Patrick McFadden

Marketing as a process is just a mindset that never gets old! The fact is, although I’ve been speaking, writing and practicing the idea of marketing as a process for years, it always remains relevant, no matter what marketing trends and technologies come and go. Nothing creates mystique in business more than the concept and Read more about The Marketing Process That Gets Results Right Away [Updated for 2018][…]

5 Steps to Get Clear on Marketing Strategy For Small Business

Posted on by Patrick McFadden

Most small businesses hear marketing strategy and immediately think website, email newsletter, copy, LinkedIn and promotions — you know, tactics. Heck, most well-known marketers do the same thing. Today, I’m here to affirm that none of your tactics matter until you are crystal clear on a marketing strategy development process. 1. Know your business and marketing goals Read more about 5 Steps to Get Clear on Marketing Strategy For Small Business[…]

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