When I founded Indispensable Marketing I spent most of my time telling any small business owner that would listen that this may be hard for you to come to grips with but “marketing is a process, not an event.” It can be compared to breathing. You can’t live very long from a single breath. It Read more about Solving the Most Frustrating Part of Small Business Marketing[…]
Customer feedback has always been like a secret hideout. Generally, when people talk about marketing, they only talk about direct mail, email, copy, Facebook, LinkedIn and promotions — you know, more tactics. But many entrepreneurs and business owners ignore the importance of customer feedback as an essential marketing step, where you can learn how to Read more about 5 Reasons Why Customer Feedback Matters[…]
The easiest way to boost revenue without acquiring more clients is to up-sell and cross-sell. There isn’t a business model in existence to which this approach can’t be applied. For example, website hosting companies generate additional revenue by offering paid cloud storage, domain registration, identity protection, and other services their customers might need. Moreover, let’s not Read more about How to Boost Revenue Without Increasing Customers[…]
My recent conversation with small business owners revealed account-based marketing is gaining in popularity. One reason is due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows small business owners to conduct ABM at scale, and you’ll quickly realize how it can transform your small Read more about The Biggest Account-Based Marketing Mistake You Can’t Afford to Make[…]
Fix The Well, Not The Sink: Most business owners want to fix the tactical issue when it’s a strategy issue that is causing the problems. Please read this article carefully. There’s a lot of change happening in the small business marketing world, and it’s not going to slow down. Ever. I talk to many business Read more about 5 Steps to Fix Your Failing Marketing Strategy[…]
A Free Guide on Using Your Marketing Strategy Effectively The way small business owners think about marketing strategy is broken. Email marketing, sale presentations, websites, advertising, search engine optimization, social media, you know tactics seem to dominate their marketing strategy thoughts. Truth is, for any set of tactics to work they must appeal to someone, Read more about How Marketing Strategy Can Solve Your Sales Challenges[…]
Marketing Without Strategy is the Noise Before Failure Recently, I’ve been getting asked questions, directly and indirectly, related to the tactics a business owner or organization should use to move the needle in their business. Here are some questions I’ve received: Where Else Can I Market My Services? What Suggestions Do You Have for Marketing to Read more about Are You Asking Tactical Questions Before Strategy?[…]
Content that engages is the hardest job these days, but when you plan your content with your customer journey in mind it pays off more often than not. Effective marketing now requires that educational content is part of the strategy conversation in almost every business. That’s why at some point, companies must accept that they’ll need Read more about 5 Types of Content Perfect for Each Stage of the Customer Journey[…]
When cash is tight and you need new clients now… Most people view marketing and selling like this. Identify target a market, tell them what about your service/product, maybe work in a little solution selling and hope they choose you. Or target a market, respond to RFPs and hope they choose your price. Either way, what you’re Read more about The Fastest Way to Find New Business[…]
While it’s impossible to see the future, it is possible to prepare for it. Customer experience, Big data, Content marketing, Digital media, Inbound marketing, Inbound selling, these are just some of the elements that are involved in the future of marketing. So how can marketers use all of this to better engage with customers? In Read more about The Future of Marketing: 5 Things You Need to Know[…]