What’s The Best Online Marketing Strategies for a Small Business Right Now?

It’s the best and worst time to be a small business owner. It’s the best, because business owners are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. But it’s also the worst, because the marketing landscape is more cutthroat than ever — never before has the competition for audience attention Read more about What’s The Best Online Marketing Strategies for a Small Business Right Now?[…]

Is Blogging Worth the Effort?

I do it, preach and teach on it every week. Attract the right kind of prospects by creating and distributing the right kind of information. Engage your audience so they come to know, like, and trust you. Let them know you’re the expert who’s going to give them the information (and eventually the products and services) that Read more about Is Blogging Worth the Effort?[…]

Are the New Rules of Content and Social Marketing for SMBs Here to Stay?

Would you like to improve your social media marketing? Do you want to take your content marketing to a new level? In this SlideShare presentation, Christel Quek welcomes you to the new rules of engagement. She answers the question of “What really is social media?” and also states that “communities are built on Relationships, not Technology. It’s not about Read more about Are the New Rules of Content and Social Marketing for SMBs Here to Stay?[…]

Why Every Smart Business is in the Headline Business

In my opinion, one of the most powerful marketing tactics you can use is the “headline.” Most powerful that is, if you are looking to grab attention, do more business and/or achieve your awareness and visibility goals. Begin your headline with “why,” “which,” “you,” “this” or “advice.” There’s a certain mindset smart businesses have when Read more about Why Every Smart Business is in the Headline Business[…]

4 Different Types of Media You Must Know

I’ve been getting a lot questions from people asking about the different types of media, what exactly do they mean and what must they know about them. Here you go! In the marketing world, there’s four different types of media that gets talked about: Paid, Earned, Owned, and Shared. For almost 100 years the business world Read more about 4 Different Types of Media You Must Know[…]