The Central Role of Content In The Customer Journey?

When you think of content, your first association might be with items such as a proposal, ad, brochure, rack card, marketing kit, email campaign, stationary, blog post or newsletter. Most of this content is entirely focused on being promotional and awareness pieces. But in reality, content can be used effectively throughout the customer journey. It’s not Read more about The Central Role of Content In The Customer Journey?[…]

Guide to Mapping the Customer Journey for Small Businesses

As a small business owner, you’re likely asking yourself, “how do customers learn about our business? what can we do to not compete on price? and how do we generate more referrals?” Knowing the customer journey of your business can help answer these questions. The customer journey refers to the way your small business must address Read more about Guide to Mapping the Customer Journey for Small Businesses[…]