How to Make the Government Section of Your Website the Center of All Your Marketing

The government section of your website is the lifeblood of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content which can mitigate the perceived risk of doing business with you, position your firm to see more success in the government marketplace, and Read more about How to Make the Government Section of Your Website the Center of All Your Marketing[…]

Must-Have Website Elements for Small, Women-owned, and Minority-owned Businesses (SWaM)

Even in the best of times, marketing to the government isn’t an easy task. And, when times are tough, it can be even more difficult. As a Small, Women-owned, and Minority-owned Business (SWaM) or government contractor looking for procurement opportunities within state-funded projects, your website should be one of your most valuable marketing assets and Read more about Must-Have Website Elements for Small, Women-owned, and Minority-owned Businesses (SWaM)[…]

Government Marketing Strategies for a SWaM Business

Today’s topic is Government Marketing Strategies During Uncertain Times for SWaM (Small, Women- and Minority-owned Businesses), one of my favorite groups of businesses to speak with. While some of this information is focused on doing business with VCU (Virginia Commonwealth University), the senior buyers and supplier diversity specialists from other government agencies who attended felt Read more about Government Marketing Strategies for a SWaM Business[…]