The Process for Finding Your Business’s Ideal Client

Have you ever thought of working with a select group of clients? Many businesses offer a wide range of products or services to a wide range of people or companies but struggle to narrow their market focus. Instead of targeting a broad population, get good at serving narrowly defined market segments. What Is An Ideal Read more about The Process for Finding Your Business’s Ideal Client[…]

How to Define Your Ideal Customer in 4 Questions

In any marketing conversation (or one that you hope to be effective) it’s common to hear that you must know your target market. What bothers me most about this simple target market approach is that it still allows small businesses to chase anyone who has a business card. Instead, it’s important that you develop an Read more about How to Define Your Ideal Customer in 4 Questions[…]

How to Attract More Customers & Close More Deals

You Win The Sale Before You Close A great deal about marketing has changed over the last few years, but most importantly what’s not changed is the need to narrowly define your ideal customer and that’s what you have to understand in order to thrive in the world today. Discovering your ideal customer is critical if you want Read more about How to Attract More Customers & Close More Deals[…]

The Precise Formula for Discovering Your Most Profitable Customers

Don’t waste time marketing and selling to people who will never take your business to the next level. Save time and energy by discovering your most profitable customers. A great deal about marketing has changed over the last few years, but mostly what’s changed is the overall way people shop and buy and that’s what Read more about The Precise Formula for Discovering Your Most Profitable Customers[…]

4 Essential Questions For Understanding Your Ideal Customer

Don’t waste time marketing and selling to people who will never buy. Save time and energy by understanding your ideal customer in four easy questions. Every day, 98% of the people responsible for the marketing strategy of organizations end up implementing tactics that FAIL for one simple reason: these tactics do not appeal to their ideal Read more about 4 Essential Questions For Understanding Your Ideal Customer[…]

The Difference Between Content Marketing and Content Selling (and Why It Matters)

Both the marketing and sales world has changed over the past decade with the introduction of content and information sharing technologies. In order to learn more about this change and what marketing and sales people can do, I have created this post to talk about how tried and true content marketing tactics translate into the Read more about The Difference Between Content Marketing and Content Selling (and Why It Matters)[…]

3 Ways to Better Understand Your Customers and Generate More Sales

Would you like your advertising efforts to bring in real results? How about have your referral programs double (2x) sales? Do you want more quality traffic to your website? Maybe, even have your service and product pages generate a flood of new customers or clients? An excellent way to accomplish those objectives above is to constantly learn Read more about 3 Ways to Better Understand Your Customers and Generate More Sales[…]

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