Digging into a recent study I found some interesting data that shows, generating qualified b2b leads remains a top challenge for businesses and a third of b2b leads want the opportunity to see a service/product in action very early on. These b2b prospects want a very tangible understanding of what they’re potentially buying, and they Read more about How to Get Your B2B Leads to the Next Step in the B2B Buying Process[…]
When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding publishing content. In fact, 85 percent of marketers stated lead generation as their organizations’ No. 1 goal of content, so learning how to effectively utilize publishing platforms will be an differentiating factor. Truth Read more about 5 LinkedIn Publishing Strategies You Need to Know About[…]
Small business marketing continues to evolve to match the needs of your customer, but one thing never changes: the need for leads. To draw prospects in, savvy business owner must take a customer-focused approach through personalized and customized communications and content. One of the most important elements of a lead generation strategy is the development of Read more about How Do You Attract the Leads You Need to Grow Your Business?[…]
Generating and converting leads is mostly what marketing is about. And to be straight-forward with you, there’s no one magic technique or way to generate a ton of leads. I often get asked by business owners, mid size organizations, franchise owners and associations which one or two or three marketing tactics have been the most Read more about How to Generate a Steady Flow of Leads to Grow Your Business[…]
Advertising is an important driver of the lead generation mix and if done correctly, can do wonders for generating qualified leads, and you know what that means: more revenue and more success for your business. I promote and teach a unique approach that calls for a mix of lead generation tactics that includes public relations, networking, a formalize Read more about Getting Started With Advertising For a Small Business[…]
When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding blogging. Truth be told, the hardest part about generating sales leads is getting people to contact you in the first place, whether offline or online. If you’re a marketer or business Read more about 7 Ideas for Generating More Qualified B2B Leads from Your Blog[…]
One of my readers pointed out that they really appreciated the definition of a suspect that I use throughout Indispensable Marketing. A suspect is a member of your target market you suspects needs what you offer. This same reader (Wilson) also asked then for my definition of a lead (as it might relate to marketing) So, here you go. A Read more about The definition of a lead[…]
Content is the foundation of your lead generation and lead nurturing efforts. Businesses of all sizes have come to rely on some form of intentional content to engage prospects and customers in today’s buyer landscape, but to do so, your content must be created with some very specific objectives in mind. Lead generation over the years, like most every Read more about 4 Ways Your Small Business Can Generate Leads Through Content Marketing[…]
Generating leads is mostly what marketing is about. If you’re looking to generate leads with low cost tactics, you need to go where your prospects are. This means being found and putting yourself in the pathway of prospects in terms of how they educate, learn, ask, and shop about in your industry. Lead generation over the years, like most every other Read more about Top 3 Low Cost B2B Lead Generation Tactics[…]
Generating and converting leads is mostly what marketing is about. In this pursuit, marketers have long realized there is a definite lead generation process that must occur in most businesses in order to get a prospect’s interest and then turn that interest into dollars. Many businesses have differing lead generation processes depending upon the complexity or cost of Read more about 4 Stages of an Effective Lead Generation Process[…]