How to Use Reviews, Testimonials and Unsolicited Feedback to Create Your Marketing Message Strategy

Online reviews, testimonials, unsolicited feedback or any 3rd party proof must be a important part of creating your marketing message strategy these days. The insight gain from any 3rd party proof provides you with a direction for creating a powerful marketing message strategy. What’s often overlooked by small business owners in the gathering process of Read more about How to Use Reviews, Testimonials and Unsolicited Feedback to Create Your Marketing Message Strategy[…]

Small Business Marketing Expert Patrick McFadden on How to Capture the Voice of Your Customer

Indispensable Marketing President and Marketing Consultant Patrick McFadden discusses how customers can be a great source for insights for your small business, how to capture these insights and make them actionable in response to a HARO reporter query.  Plus, Patrick weighs in with a real life example that teaches small business owners about the power Read more about Small Business Marketing Expert Patrick McFadden on How to Capture the Voice of Your Customer[…]