Five Stages of The Marketing Process

Most small business owners view the customer journey from a very traditional and outdated point-of-view with stages such as Awareness, Consideration and Purchase, but for years I’ve promoted and consulted on executing a more holistic and effective approach in this “customer centered era” we live in today: Awareness, Education, Sample, Purchase and Refer. These stages Read more about Five Stages of The Marketing Process[…]

The Marketing Process That Gets Results Right Away [Updated for 2018]

Marketing as a process is just a mindset that never gets old! The fact is, although I’ve been speaking, writing and practicing the idea of marketing as a process for years, it always remains relevant, no matter what marketing trends and technologies come and go. Nothing creates mystique in business more than the concept and Read more about The Marketing Process That Gets Results Right Away [Updated for 2018][…]

Solving the Most Frustrating Part of Marketing for Small Business

When I founded Indispensable Marketing I spent most of my time telling any small business owner that would listen that this may be hard for you to come to grips with but “marketing is a process, not an event.” It can be compared to breathing.  You can’t live very long from a single breath. It Read more about Solving the Most Frustrating Part of Marketing for Small Business[…]