Top Tips and Highlights From 2019 SWaMfest presented by VASCUPP

Well, folks the 2019 SWaMfest presented by VASCUPP has concluded, and as you might imagine, I was connecting, speaking, exhibiting, educating, and prospecting here at the event. Here are my top tips and highlights: Investing in relationships matter more than establishing relationships.  One way for a government contractor to invest in a relationship is to Read more about Top Tips and Highlights From 2019 SWaMfest presented by VASCUPP[…]

11 Time-tested Ways to Dig Out from a Recession

For many of you, the Strategy section will be the most indispensable piece of information in this entire post. If you understand and follow this procedure, you can dramatically transform your results and survive in any economy, while  bypassing other businesses! To survive in any economy you must position your business to have the one asset Read more about 11 Time-tested Ways to Dig Out from a Recession[…]

Why Solving Problems Beats Providing Solutions

Today it’s never been more important for you to understand the problems your prospects and customers face because none of them want what you sell. They want their problems solved. No matter what you sell — a product, a service, a media subscription, etc. — you’re solving a problem. In almost every business, the act of Read more about Why Solving Problems Beats Providing Solutions[…]

4 Marketing Strategies for Small Business Marketing Strategy

There are (probably) 27,000 templates for marketing plans. One is sure to be perfect for your small business, and you’ll probably find the right one about 6 months past when you needed it. But it’s really not a template you need. It’s a process approach to understanding where you’ve been, where you are, where you’re going (or Read more about 4 Marketing Strategies for Small Business Marketing Strategy[…]

5 Steps to Restart and Revive Marketing Your Small Business

When you work all year on marketing your small business you sometimes find yourself in shiny object syndrome and not on track to meet your business goals. This can be a frustrating and challenging time. I’ve found that we all fall into that trap and it helps to spend time restarting and reviving marketing your small Read more about 5 Steps to Restart and Revive Marketing Your Small Business[…]

The Future of Marketing: 5 Things You Need to Know

While it’s impossible to see the future, it is possible to prepare for it. Customer experience, Big data, Content marketing, Digital media, Inbound marketing, Inbound selling, these are just some of the elements that are involved in the future of marketing. So how can marketers use all of this to better engage with customers? In Read more about The Future of Marketing: 5 Things You Need to Know[…]

The Biggest Marketing Challenge Small Businesses Face

Every business owner faces different challenges, wears many hats and makes many decisions each day. Although we typically share similar goals, some businesses are stuck on hiring the right people, increasing sales, making payroll, filing taxes and providing remarkable customer service. Whatever the case may be, there’s always at least one area that you can stand to Read more about The Biggest Marketing Challenge Small Businesses Face[…]

5 Ways to Supercharge Your Brand Awareness

I recently looked at data from a survey conducted in December 2015 of more than 1,000 small businesses across the U.S. regarding their use of digital marketing. Respondents were asked to list their top digital marketing goals, and priorities, which also reveals some challenges. The results clearly showed me what small business owners hope to Read more about 5 Ways to Supercharge Your Brand Awareness[…]

How to Sell the Way Prospects Buy

HubSpot’s new study, Buyers Speak Out: How Sales Needs to Evolve shows that there’s a huge chasm between how buyers want to be sold to and the way organizations are actually selling. Digging into this study I found some interesting data that shows a third of buyers want the opportunity to see a service/product in action very early on. Read more about How to Sell the Way Prospects Buy[…]