How to Make the Government Section of Your Website the Center of All Your Marketing

The government section of your website is the lifeblood of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content which can mitigate the perceived risk of doing business with you, position your firm to see more success in the government marketplace, and Read more about How to Make the Government Section of Your Website the Center of All Your Marketing[…]

What’s The Best Online Marketing Strategies for a Small Business Right Now?

It’s the best and worst time to be a small business owner. It’s the best, because business owners are empowered with infinite resources — data, robust tools, and high-yield customer acquisition channels. But it’s also the worst, because the marketing landscape is more cutthroat than ever — never before has the competition for audience attention Read more about What’s The Best Online Marketing Strategies for a Small Business Right Now?[…]

How to Create a LinkedIn Profile that Generates Leads

Do you need more leads from LinkedIn? Are you looking for ways to use your LinkedIn profile to improve your conversion process? You’re not alone — lots of LinkedIn users want their profile to work as marketing and as a lead generation tool. In my opinion, the most powerful social media profile you can use Read more about How to Create a LinkedIn Profile that Generates Leads[…]

The Best Ways to Get the Traffic and Links You Crave

Recently, small business owners asked for my advice on getting traffic to their website. What’s the easiest way to get more traffic? Can you recommend the most efficient way to draw traffic to my new website? I’m fairly new and still learning. Could you help me with attracting more traffic? How do I bring traffic to my site? Read more about The Best Ways to Get the Traffic and Links You Crave[…]

The 3 Keys to Online Marketing for Small Business

What does it take to be the best? The best accountant firm, the plumbing contractor, the best law firm, the best landscaper? There’s always a spot for the best in the market. Now that every business can connect to millions of people worldwide, become a media company, build a website, do business globally, create content Read more about The 3 Keys to Online Marketing for Small Business[…]

The Best Advice I Can Give On How to Build Your Online Platform?

A recent LinkedIn connection and college student asked me, “How would you go about creating a platform?” For some of you who are asking, “what is a platform?” A platform is marketing power tool and is something that enables you to get seen (visibility) and heard (awareness). In the 20th century it was a little more Read more about The Best Advice I Can Give On How to Build Your Online Platform?[…]

Using a Blog to Become a Thought Leader in Your Industry, Part 1

Thought leadership isn’t just for individuals. It’s for businesses too. The goal of becoming a thought leader is to shape people’s perception of your company and its products–the right way. Companies large and small want to be thought leaders. This ability to shape people’s perception of your company and its products is critical to your success. “If you Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 1[…]

Communication Is The Economy

Your digital channel is a place where communication is the core ingredient but it is not enough. While content is king and marketing is queen, it isn’t enough either. You need more than this if you want to produce the best possible results. Let me explain. If you have been reading my blog then you’ve been informed about Read more about Communication Is The Economy[…]

How to Compete For The One Thing That is Finite: Attention

If you’re in business I’m sure you’ve noticed the clutter, the noise, and the disruption. We have more  media, movies, TV channels, apps, radio stations, and podcasts. More news sites, blogs, and, of course, Facebook, Twitter, Pintrest and LinkedIn, not to mention even newer social media tools. What this means is that competition has never been Read more about How to Compete For The One Thing That is Finite: Attention[…]

Put Your Business On Track For Success! Tip #25 – Be Seen and Heard

Eleven years ago, a television program, a radio show, a magazine or newspaper column was a platform guarded by gate-keepers. And your success was largely dependent on whether the gate-keeper gave you access to their audience. The rule was simple: “If they didn’t pick your message, you lose!” But, what’s been going on since the mass use of the internet Read more about Put Your Business On Track For Success! Tip #25 – Be Seen and Heard[…]