I think that marketing is the art of telling a story to a consumer that they want to hear, that let’s them persuade themselves that they want to buy something and intertwine in that story is:
- Something that they want (you can’t force it on them)
- You have to be authentic , you have to tell them the truth, and you can’t have a story that is a fraud
- Your story has to be so remarkable that people want to tell it to other people
And so when you put it all together that’s what a marketer does for a living.