When I walked in Martins and asked the sushi chef to tell me something that’s remarkable (worth making a remark about) about sushi, I was amazed at what I found. He told me that, “inexperienced sushi chefs invest months and even years, doing absolutely nothing but preparing the rice for the head chef.”
He says, “if the rice isn’t correct, then it doesn’t matter what else you do, you will not serve great sushi.”
The blogging and writing that I read about marketing assumes that you already know how to make the rice. That you have invested months (sometimes years) understanding copywriting and graphic design, analyzing direct response rates, that you’ve been cold calling, have a grasp for what your tribe wants and thinks and that you know how to create and cultivate a compelling case for your ideas.
Too often, we quickly jump ahead to the new thing, failing to get good enough at the important thing, first.