One of the most important aspect of today’s consumer is that 90% of all buying decisions come after they have search online. Now, there’s only one reason for someone who’s looking to solve a problem to go online and that’s to learn.
We all must take an education-forward marketing approach that offers in return the influence that comes with authority. Today part of your marketing strategy MUST be about educating prospects enough to do business with you because people want to learn before they buy, be educated instead of pitched.
Taking this approach offers the two incredible incentives that money can’t buy:
- Respect and
You see your competition may be capable of “buying the market” through extensive advertising or discounting, but you can market information that will help customers make better buying decisions.
Remember at the heart of every transaction is TRUST and there’s a really big gap between someone being aware of you (which is really hard) and someone trusting you, enough to invest you or buy from you.
Question: What steps will you take to start educating the people who are looking to solve a problem?