For years I have borrowed this definition of success: “Success = the progressive realization of worthwhile goals.”
The key here, is the goals part. “You can’t hit a target you cannot see, and you cannot see a target you do not have.” – Zig Ziglar
All marketing must have a purpose (a worthwhile goal) in order to be successful. What are your marketing goals? Ok, I know that sounds too redundant, with new year resolutions everywhere so, “Why are you marketing?”
This is the first component to begin experiencing marketing success. Most marketing is done for one reason: “to get the prospect to take action.” As a marketer, the terminology for this is the “call to action” which is to be communicated in all marketing activities.
Here are some marketing “calls to action” that you can turn into the purpose for your marketing:
- Start a relationship
- Place an order
- Capture prospect data
- Send for information
- Call your toll-free 800 number
- Visit your website
- Subscribe to your newsletter
- Create top-of-mind awareness for your products or services
- Visit your place of business, showroom, or store
- Enter a contest
- Refer a friend or associate
As you can see, to begin experiencing marketing success, you must establish the worthwhile marketing goal(s) of your company.
Question: Why are you marketing?