If Your Goal is Growth

If your goal is growth, marketing is all that matters—and marketing is everything you do or say that your ideal target customers and current customers see and hear from you.

If marketing is about communicating to customers that you’ve solved their problem, then the first step to growth is to solve their problem.

In this connected economy,  there are more conversations than ever before, so if you do that well enough (solve their problem), the communicating part is easier to solve.