Is Branding a Professional Service Different From a Product?

If I ask you, “How do you want to brand this product?” What I’m really asking is how do you want your audience to think about that product once it comes to market. So, is branding a professional service different from a product? No!

Branding is still about developing and keeping your promise and an expectation of an experience.

The goal of branding a product or service has always been if you can get permission to talk to people who like your brand, then you’ll grow forever.

The challenge, of course, is how does the host of the idea reward their true fans for spreading the idea through some form of transmission like a sneeze (email), cough (tweet), or handshake (conversation) with their friends? And again, all of these steps seem like they take two things:

  1. time
  2. money

but they’re way cheaper than the alternative.

Question: How are you rewarding your sneezers, coughers, and handshakers?