MBL Town Hall Series: For Now and When We Come Out Of This: 4 Must-Do Marketing Strategies

Patrick McFadden

This is The Metropolitan Business League  Virtual Town Hall Series on April 14th. I’ll be talking about “Positioning now and in the future. What marketing should all small businesses be doing now?”

Presenter: Patrick McFadden, Founder & Marketing Consultant

Patrick McFadden is a small business marketing consultant known for his “practical” and “process approach” to marketing. In 2012, he founded Indispensable Marketing, a small business marketing consulting firm changing the way that businesses develop and do marketing. He has been named a Small Business Thought Leader by American Express Open Forum, his advice to entrepreneurs has been featured in Inc. Magazine and Small Business Development Centers, and you can always find his thoughts, ideas, and advice for FREE on Linkedin.

Patrick McFadden, Indispensable Marketing COVID-19 Speaking Engagement

Virtual Town Hall: A Series To Inform, Educate and Guide Small Businesses & Non-Profit Organizations during COVID-19. The series will serve to provide additional resources to our members and the small business community due to Covid-19.  We will take a holistic approach to this, as the Town Hall will be a 6-part series

By Patrick McFadden 26 Jan, 2024
CEO, marketing consultant, speaker, and author Patrick McFadden, founded the Indispensable Marketing Process to help owner and CEOs of small businesses have a logical or process way to understand, buy, and implement small business marketing services. McFadden acknowledges that marketing can be challenging for small to mid size organizations, who are often working with limited time, money, attention-spans and resources. In 2023 - 2024 McFadden started engaging with LinkedIn Collaborative Articles. A place for unlocking community knowledge in an all new way. It starts with an article on a professional topic or skill, written with the help of AI — but it’s not complete without insights and advice from people with real-life experiences. They invited experts to contribute and here are his insights and advice:
By Patrick McFadden 07 Jan, 2024
Today we tackle – Getting the “must-have elements” on your Google Business Profile Landing Pages.
By Patrick McFadden 05 Jan, 2024
In a recent discussion within a Facebook Marketing Community Group, the buzz around adjacent categories and their potential to boost keyword rankings caught my attention. Amidst the conversation, one recurring concern stood out – the notion of category dilution within Google Business Profile categories. This sparked my curiosity, leading me to explore whether having an abundance of related categories could negatively impact your business's online ranking.
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