Megaphone Marketing

Here’s a question I got from a reader this week:

We have a small retail shop, which opened in March this year. We were very busy, but now not much sales in-store, and not much on the new website.  The website is great, and we are doing a lot of email marketing, but without the sales. Any tips or help would be appreciated. – John

One of my suggestion’s would be to read my post How can you build more trust and develop better relationships?” . The next one is to go your most indispensable sales people – your customers. I find that the people who are really growing, are doing what I call “megaphone marketing”.

Megaphone marketing is about really growing through the people who like you, who respect you, and who have a vested interest in your success. These people are willing to listen to you, willing to take your call, and these people are warm (meaning you have earned permission to send them personal, anticipated and relevant messages) and they love you. So if you hand them a megaphone and if all of them are talking about how great your organization, product or service is, suddenly the warm leads multiply. And warm is critical because cold doesn’t work as well as it used to, but warm, the people who will give you permission to send them messages, go up.

Where does the megaphone live?

The megaphone lives largely online at places like Flickr,, on Blogs, Pintrest, Squidoo, StumbleUpon, Digg, and Hubpages, and all these sites are organized around a human being telling a story about a product, company, salesperson or idea and if you show up in those places, people find you. Offline the megaphone lives on bumper stickers for people’s car, business cards, coupons, at organized classes that teach people, and etc.

So what you have the opportunity to do now if you hurry, is go to those people who you have permission to talk to and hand them a megaphone, and say, “here’s a place you can do it online and offline. I’m not paying you cash, I’m not trying to pimp this thing, but if you like my products here you go.”