Put Your Business On Track For Success! Tip #14 – Never Become This Business

Patrick McFadden

In fact if people are coming because of price only, even free isn’t cheap enough. Also being the lowest price too often affects profitability and does not build relationships. You’ll just attract a crowd of people who are not committed to their good health, or yours.

What do you do then if you find yourself being this business?

My advice is – instead of being cheaper, just be better.

Explore my list below and choose 4 or 5 that will work for you. Create a plan to include things like:

Be a speaker for local civic group luncheons on a hot topic
Be a drop-off point for Toys for Tots or a similar program
Go out and meet three new people from your community every day
Send every client a small gift on their birthday
Provide health drinks at the local half-marathon or anything similar
Use the principles of the Ritz-Carlton in your waiting room
Use the indispensable marketing strategy of vice versa
Write a regular blog that includes valuable health, business, career, or etc. information, humor and bonuses

Create a reputation for being remarkable – not cheap.

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