You want more business? You want to go over and above the competition?so the question is: “What can you say to your prospects and customers that makes you an obvious choice over the competition?”
That would be your competitive advantage. You should, no, you MUST be able to effectively communicate your competitive advantage to your target market in both print and verbally.
What if you don’t have any? Find some, create some, or develop some. This will lead to more orders, continuing valuable relationships, and more success.
Pricing only matters when customers and prospects can’t tell the difference between your products and services and a competitor’s.
Action Step: What can you do faster, cheaper, or better than the competition?