Today to “Put Your Business On Track For Success” we’re going to look at PR, which is short for public relations. A major part of PR is understanding where to get the word out. By definition, PR means getting the word out to the “public” and “relationships”. These relationships are between a media outlet and their audience.
Now, I’m going to tell you the single most important PR tool you can use to go further, faster and to get the word out about your service, idea, product, or organization. I have used this tool over and over again in my business. It’ called HARO.
Yes, for free publicity (or at least sweat equity) that’s te only one place to go. Help A Reporter Out (HARO) is one of the fastest-growing social media services in North America. Every day, HARO brings nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services. HARO is entirely free to sources and reporters, and unlike a majority of social media services, is independently owned and funded and has been profitable since day one.
Action Step: Sign-up for this email service and when a query comes in that fits your expertise try to respond as quickly as possible. Also if more than one appears only choose one to do until you get into the habit of being able to do more.