Successful Marketing Requires Consistency
Patrick McFadden
We all know the ‘rule of seven:’ a potential customer needs to hear your message seven times, preferably from different outlets, in order to convert.
- A newsletter that goes out sporadically,
- a LinkedIn group that you comment in sometimes,
- a YouTube channel that has had ‘part one’ of your Profit Increasing Trends in running in a loop for the past three months
All of these are not going to produce that stellar ROI. Keep shotgun marketing without a regular schedule, and chances are not much of it will hit the target.
Seeking feedback from your ideal customers is a crucial step towards refining your business strategy and fostering continuous improvement. If you haven't already made this a regular practice, it's time to start. Understanding your customers' perspectives is essential for discovering unique value propositions that set you apart from competitors and drive effective marketing strategies. By asking the right questions, you unlock valuable insights that can propel your business towards growth and innovation.
Discover the perfect marketing budget for your small business with expert guidance. Uncover tailored strategies and tips to maximize your ROI effectively.
Discover how real-life home service businesses implemented the Three Knock Rule to enhance customer satisfaction and drive sales.
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