Successful Marketing Requires Consistency

We all know the ‘rule of seven:’ a potential customer needs to hear your message seven times, preferably from different outlets, in order to convert.

  • A newsletter that goes out sporadically,
  • a LinkedIn group that you comment in sometimes,
  • a YouTube channel that has had ‘part one’ of your Profit Increasing Trends in running in a loop for the past three months

All of these are not going to produce that stellar ROI. Keep shotgun marketing  without a regular schedule, and chances are not much of it will hit the target.